ROY A. YOUNG is Vice President of Development for Marketing Profs and a coach to marketing executives. He formerlyheld high-level marketing and consulting positions with Time Inc., Yankelovich Partners, Inc., and the Los Angeles County Metropolitan Transportation Authority.
ALLEN M. WEISS, PHD, is Professor of Marketing at the University of Southern California”s Marshall School of Business. Heconsults mainly with business-to-business organizations and iswidely published in academic journals.
DAVID W. STEWART, PHD, is the Robert E. Brooker Professorof Marketing at USC”s Marshall School of Business. A former editorof the Journal of Marketing, he is a marketing strategy advisor to Fortune 1000 companies.
3 Ebooks by Allen M. Weiss
Roy A. Young & Allen M. Weiss: Marketing Champions
Praise for Marketing Champions
‘Much has been written about the importance of using marketing principles and tools effectively. But we’ve paid far less attention to how marketing works within an …
PDF
English
DRM
€19.99
C. Whan Park & Deborah J. MacInnis: Brand Admiration
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. …
PDF
English
DRM
€19.99
C. Whan Park & Deborah J. MacInnis: Brand Admiration
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. …
EPUB
English
DRM
€19.99
