Author: Amy Jo Martin

Amy Jo Martin is founder of the social media consultancy Digital Royalty and Digital Royalty University. She”s the former director of digital media and research for the NBA”s Phoenix Suns. She pioneered how professional sports integrate social media and planned the first-ever professional sports Tweet Up with Shaquille O”Neal. Martin was named one of Forbes” Best-Branded Women on Twitter with nearly 1.2 million devoted followers (@Amy Jo Martin). She is a regular contributor to the Harvard Business Review, and you can visit her Web site at www.amyjomartin.com.