DAVID A. AAKER is vice chairman of Prophet Brand Strategy, an executive advisor to Dentsu Inc., and Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley.
11 Ebooks by David A. Aaker
David A. Aaker: Brand Relevance
Branding guru Aaker shows how to eliminate the competition and
become the lead brand in your market
This ground-breaking book defines the concept of brand relevance
using dozens of case …
EPUB
English
DRM
€21.99
David A. Aaker: Brand Relevance
Branding guru Aaker shows how to eliminate the competition and
become the lead brand in your market
This ground-breaking book defines the concept of brand relevance
using dozens of case …
PDF
English
DRM
€21.99
David A. Aaker: Spanning Silos
Powerful product, country, and functional silos are jeopardizing companies’ marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail …
EPUB
English
DRM
€33.99
David A. Aaker & Alexander L. Biel: Brand Equity & Advertising
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding — a subject generating intense interest both in academia and in the "real world." …
EPUB
English
DRM
€108.43
David A. Aaker & Alexander L. Biel: Brand Equity & Advertising
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding — a subject generating intense interest both in academia and in the "real world." …
PDF
English
DRM
€108.43
David A. Aaker: Brand Portfolio Strategy
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will …
EPUB
English
DRM
€19.94
David A. Aaker: Building Strong Brands
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book, Managing Brand Equity, managers …
EPUB
English
DRM
€18.77
David A. Aaker: Three Threats to Brand Relevance
"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of …
EPUB
English
DRM
€4.98
David A. Aaker: Three Threats to Brand Relevance
"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of …
PDF
English
DRM
€5.00
David A. Aaker & Christine Moorman: Strategic Market Management
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman …
PDF
English
DRM
€70.98
David A. Aaker & Christine Moorman: Strategic Market Management
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman …
EPUB
English
DRM
€74.73
