David Soskin 
Net Profit 
How to Succeed in Digital Business

‘This book has been written by an experienced entrepreneur who has
built a highly successful online business. He understands the
challenges first hand, and gives readers invaluable advice about
the how they too can make it big in the digital world.’

–Luke Johnson, Chairman Risk Capital partners and
Financial Times columnist

Online business can be a goldmine – or a minefield. David
Soskin, former CEO of Cheapflights and Chairman of
my Supermarket.co.uk, has faced all the problems thrown up by
building a business on the Internet, and solved them. Here, he
shows you how to:

* Convert a brilliant idea into something that actually pays

* Get the funding you need to expand

* Build a great team of staff and advisers

* Keep the cash flowing

* Go global!

Net Profit provides much needed inspiration and
reassurance for would-be start ups and established businesses who
want to do more online.

‘I wish this book had been written ten years ago when I first
entered the e-commerce industry.’

–Glenn Fogel, EVP – Corporate Development and
International, Priceline.com

‘David Soskin combines the insightful mind of a top consultant,
the hardened vision of a serial entrepreneur, and the practicality
of a successful businessman. Read this book!’

– Robin Buchanan, Adviser/Board member of multiple
companies, previously the Dean and President of London Business
School and also the UK Senior Partner of Bain & Company, the
leading global consulting firm.

Table of Content

Acknowledgements.

Preface.

About the author.

Introduction.

Chapter 1: The Digital Revolution – A Short History.

Chapter 2: The Customers – Business Models.

Chapter 3: The Product.

Chapter 4: The Skills.

Chapter 5: The Cash.

Chapter 6: Marketing.

Chapter 7: The Rest of the World.

Chapter 8: The Future.

Notes.

Selected Bibliography.

Index.

About the author

David Soskin is one of the UK’s most experienced and respected internet executives.
For eight years, until 2008, he was CEO of Cheapflights. In this time he grew it from an attic-based operation into an award-winning international leader in the travel industry, with 8.4 million unique users worldwide.
Under Soskin’s leadership Cheapflights was included in the Sunday Times Microsoft Tech Track of the UK’s 100 fastest growing technology companies for five years running. Hitwise has described it as ‘the UK’s favourite travel price comparison site’. In addition, with Cheapflights.com, Cheapflights has been one of the only UK internet companies to expand successfully in the US.?Soskin now serves as a Non-Executive Director.
Since leaving Cheapflights, Soskin has co-founded HOWZAT Media, a global internet investment fund. He is also Vice-Chairman of My Supermarket.co.uk and Executive Chairman of Swapit Shop.com, both of which are backed by Greylock (the venture capital firm which provided funding for Linked In, Facebook, and Digg).
Before working in internet entrepreneurship, David was Head of Global Media at ABN AMRO. He holds a first-class honours degree from Oxford and an MBA from Harvard.
In 2006, David Soskin was a finalist for the Ernst and Young UK Entrepreneur of the Year.? He writes a monthly column for Growing Business Magazine.