Fons Trompenaars & Peter Woolliams 
Business Across Cultures 

Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

Table of Content

Introduction.

1. The organization as a cultural construct.

2. The organization of meaning: introducing value
dimensions.

3. Further value dimensions.

4. Corporate culture.

5. Managing change and continuity across cultures.

6. Marketing across cultures.

7. Managing HR dilemmas across cultures.

8. Finance and accounting across cultures.

9. The quest for a new paradigm of international leadership.

10. The reconciling organization.

Notes and bibliography.

Index.

About the author

FONS TROMPENAARS is Director of Trompenaars Hampden-Turner,
an innovative centre of excellence in intercultural
management. He is the world’s foremost authority on
cross-cultural management and is author or co-author of several
best-selling books in the field, including Riding the Waves of
Culture, Die the Pediestrain Die? and 21 Leaders for the
21st Century.

PETER WOOLLIAMS is Professor of International Business at
Anglia Business School. He is also an owner/partner in
Trompenaars Hampden-Turner.