John M. Jordan 
Information, Technology, and Innovation 
Resources for Growth in a Connected World

A big-picture look at how the latest trends in information
management and technology are impacting business models and
innovation worldwide

With all of the recent emphasis on ‘big data, ‘ analytics and
visualization, and emerging technology architectures such as
smartphone networks, social media, and cloud computing, the way we
do business is undergoing rapid change. The right business model
can create overnight sensations–think of Groupon, the i Pad,
or Facebook. At the same time, alternative models for organizing
resources such as home schooling, Linux, or Kenya’s Ushihidi tool
transcend conventional business designs. Timely and visionary,
Information, Technology, and the Future of Commerce looks at
how the latest technology trends and their impact on human behavior
are impacting business practices from recruitment through
marketing, supply chains, and customer service.

* Discusses information economics, human behavior, technology
platforms, and other facts of contemporary life

* Examines how humans organize resources and do work in the
changing landscape

* Provides case studies profiling how competitive advantage can
be a direct result of innovative business models that exploit these
trends

Revealing why traditional strategy formulation is challenged by
the realities of the connected world, Information, Technology,
and the Future of Commerce ties technology to business and
social environments in an approachable, informed manner with
innovative, big-picture analysis of what’s taking place now in
information strategy and technology.

About the author

JOHN M. JORDAN is a clinical professor in the Department of Supply Chain and Information Systems at the Smeal College of Business, Penn State University, where he teaches IT strategy to undergraduates, MBAs, and executives. His research focuses on emerging technologies and their impact on business strategy, design, and practice.