John Percival 
HTML5 Advertising 

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms?

HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You’ll also learn how to get around discrepancies in browser support with Java Script and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book:

• Takes you through the advertising campaign process with HTML5 from design to delivery


• Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification


• Communicates tips and tricks coming from Flash and Action Script to HTML5, CSS3 and Java Script.

HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.

Table of Content

The Campaign Process

Evolution of Advertising Technology

Advertising with Web Standards

Using Canvas, SVG and Web Fonts

Animations and Presentations

HTML5 APIs

HTML5 Media

Mobile Web Advertising

In-Application Advertising

Offline Storage, Tracking, Debugging and Optimization

Dynamic Advertising with HTML5

Bleeding Edge HTML5

HTML5 Advertising Going Forward

About the author

John Percival is an established creative director and technologist that resides in the Philadelphia area. He specializes in digital media production, multi-screen development, interactive design and video creation and delivery.He currently works in the digital advertising space working for many Fortune 500 clients solving complex problems. John has been in the digital space for nearly a decade, has led and directed teams big and small and has a strong background in audio & video production as well as motion graphic design. John is also an industry speaker, technical author and member of the IAB’s various working groups as well as co-founder of the Philadelphia After Effects user group.