Jonas Ridderstrale & Mark Wilcox 
Re-energizing the Corporation 
How Leaders Make Change Happen

Re-energizing The Corporation is built on the groundbreaking
3e leadership model which makes sense of the three Es of
Envisioning, Engaging and Executing. By understanding and following
the model, you will be able to create compelling pictures of the
future of your organization; build a following of individuals
committed to getting the vision into reality; and maximize team
performance to deliver on your dream.

Table of Content

About the authors vii

Introduction ix

Acknowledgements xv

Part One: Why: Re-Energizing Thinking 1

1 Beyond the talent war 3

2 Come together 9

3 In search of surprise 15

4 The energy of excellence 23

5 Energizing leadership 29

6 Killed by management 35

7 From great to grave 43

8 The balancing act 47

9 Split decision 57

10 The people power plant 63

11 Constructing the competence campus 67

12 Creating the confidence clinic 89

13 Composing the courage cathedral 99

Part Two: How: Energizing Action 111

14 The Es in energize 113

15 Envision 117

16 Elements of envisioning 125

17 Engage 133

18 Elements of engagement 137

19 Execute 155

20 Elements of execution 159

21 In the army now 173

22 How to develop leaders 177

Index 197

About the author

About the Authors

Jonas Ridderstråle is at the forefront of the new generation of European-based business gurus. Ranked in the Thinkers 50 as one of the world’s top business gurus, Jonas is an advisor and consultant to multinational corporations and helps run the Swedish Management Group – one of Scandinavia’s leading management development companies. He’s a visiting professor at Ashridge Business School. His previous books are the international bestsellers Funky Business, Karaoke Capitalism and Funky Business Forever (co-authored with Kjell A. Nordström).

Mark Wilcox is the founder of the UK-based consulting firm, Red Thread Consulting. Its clients include Sony, the British Army, HSBC and Hilton Hotels. Prior to launching Red Thread, Mark spent twenty-five years working in the corporate world. At Sony Europe he was responsible for talent development programmes and was Director of People and Organizational development covering 9, 000 employees in 23 countries.