Mary Jo Hatch is professor emerita at the University of
Virginia”s Mc Intire School of Commerce and adjunct professor at the
Copenhagen Business School in Denmark.
Majken Schultz is professor at the Copenhagen Business
School.
Hatch and Schultz co-founded the Corporate Brand Initiative,
which is funded by the LEGO Group and sponsored jointly by Nissan,
Johnson & Johnson, Novo Nordisk, SONY, Boeing, Telefónica,
and ING.
4 Ebooks by Mary Jo Hatch
Mary Jo Hatch & Majken Schultz: Taking Brand Initiative
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands …
PDF
English
DRM
€22.99
Mary Jo Hatch & Monika Kostera: The Three Faces of Leadership
The Three Faces of Leadership takes readers inside the minds
of CEOs who have been celebrated by the Harvard Business Review
over the last decade of the twentieth century. Drawing on
interviews …
PDF
English
DRM
€27.99
Mary Jo Hatch: Organizations: A Very Short Introduction
Most of us recognize that organizations are everywhere. You meet them on every street corner in the form of families and shops, study in them, work for them, buy from them, pay taxes to them. But …
EPUB
English
DRM
€9.41
Mary Jo Hatch: Organizations: A Very Short Introduction
Most of us recognize that organizations are everywhere. You meet them on every street corner in the form of families and shops, study in them, work for them, buy from them, pay taxes to them. But …
PDF
English
DRM
€9.37
