Patrick Viguerie & Sven Smit 
The Granularity of Growth 
How to Identify the Sources of Growth and Drive Enduring Company Performance

While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain–especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.

Table of Content

Special thanks vi

Acknowledgements vii

Preface ix

Introduction: Grow or go 1

Part I Your growth ambition 13

1 A granular world 17

2 Understanding your company’s performance 31

3 Firing on multiple cylinders 47

4 A granular company 55

Part II Your growth direction 67

5 Firing on momentum 71

6 Firing on M&A 83

7 Firing on share gain 99

8 Mapping your growth direction 111

9 To move or not to move? 123

Part III Your growth architecture 133

10 The architecture of growth 137

11 Looking in the mirror 153

12 A blueprint for granularity 163

13 Building scale platforms 175

14 Cluster-based growth 187

Conclusion: Choosing to lead growth 205

Appendix 1: Growth and value 211

Appendix 2: Two ways to grow, two ways to go 219

Bibliography 227

Index 237

About the author

PATRICK VIGUERIE is a Director at Mc Kinsey & Company and leads the firm’s strategy practice in the Americas. His work focuses on helping companies develop and implement strategies for renewal and growth. Viguerie has served companies in a wide range of industries and has published a number of articles on corporate strategy issues. He holds a BA from Dartmouth College and an MBA from Harvard Business School.

SVEN SMIT is a Director at Mc Kinsey???&???Company, coleading Mc Kinsey???&???Company’s strategy practice’s initiatives on growth. He has served companies in a range of industries including telecommunications, high-tech, and media and has published a number of articles on growth. Smit holds a degree in mechanical engineering from Delft University of Technology and an MBA from INSEAD.

MEHRDAD BAGHAI is Managing Director of Alchemy Growth Partners, a boutique advisory and venture firm in Sydney. He is coauthor of the international bestseller The Alchemy of Growth and has published a number of articles on growth. He was the coleader of the global growth practice at Mc Kinsey???&???Company in the late 1990s. Baghai received a BSE from Princeton University, an MPP from the Kennedy School of Government, and a JD from Harvard Law School.