Robert L. Cantrell 
Outpacing the Competition 
Patent-Based Business Strategy

Praise for Outpacing the Competition Patent-Based Business
Strategy

‘Outpacing the Competition provides a useful IP management
framework for rapidly evolving and inherently unpredictable R&D
environments where companies are partners, customers, and
competitors at the same time.’ -Marshall Phelps, Corporate
Vice President for IP Policy & Strategy, Microsoft

‘Robert Cantrell’s book Outpacing the Competition: Patent-Based
Business Strategy?should be read by?anyone?involved in the practice
of litigating or licensing patent rights or policymakers
responsible for patent issues. Mr. Cantrell provides a cogent
approach for applying decisional methodology and game theory to
enhance the utilization and understanding of patent
rights.’-Bradley J. Olson, Esq., patent attorney, Washington,
DC

‘Robert Cantrell makes a compelling case for using intellectual
property as a core for building solid business strategy. He
provides a unique and valuable perspective on competitive
advantage, as delivered through patent-based business strategy.
This is an excellent addition to anyone’s business strategy
arsenal.’ -Jeff Hovis, Managing Principal, Product Genesis,
Innovation Genesis LLC

‘Robert truly treats patents and related intellectual property
as both a weapon and a shield to help the reader use patents to
out-maneuver global competitors of all kinds–the low-cost
producer, the high-end innovator, etc. CEOs, attorneys, business
and engineering professionals and the like will enjoy the military
imagery and flavor provided by Robert. Thanks for clarifying how
critical it is to have an understanding of patents in running a
truly competitive global business today.’ -José W.
Jimenez, Esq., Chief Intellectual Property Officer, AMS Research
Corporation

About the author

ROBERT L. CANTRELL is a professional strategist and Director of Consulting at Landon IP, Inc. He has managed multiple consulting and analytical engagements across a wide range of technology sectors that include the communications, electronics, medical devices, pharmaceuticals, energy, and consumer goods fields. For Landon IP customers, Mr. Cantrell manages patent analytical projects, innovation and IP strategy sessions, and advanced training courses. He is on the faculty of Patent Resources Group (PRG), the leading provider of advanced patent education to the legal and business communities. His core expertise in classical strategy has been proven to have wide applicability across many professional disciplines.