Robert M. Groves & Floyd J. Fowler 
Survey Methodology 

Praise for the First Edition:

‘The book makes a valuable contribution by synthesizing current
research and identifying areas for future investigation for each
aspect of the survey process.’

–Journal of the American Statistical Association

‘Overall, the high quality of the text material is matched by
the quality of writing . . .’

–Public Opinion Quarterly

‘. . . it should find an audience everywhere surveys are being
conducted.’

–Technometrics

This new edition of Survey Methodology continues to
provide a state-of-the-science presentation of essential survey
methodology topics and techniques. The volume’s six world-renowned
authors have updated this Second Edition to present newly emerging
approaches to survey research and provide more comprehensive
coverage of the major considerations in designing and conducting a
sample survey.

Key topics in survey methodology are clearly explained in the
book’s chapters, with coverage including sampling frame evaluation,
sample design, development of questionnaires, evaluation of
questions, alternative modes of data collection, interviewing,
nonresponse, post-collection processing of survey data, and
practices for maintaining scientific integrity. Acknowledging the
growing advances in research and technology, the Second Edition
features:

* Updated explanations of sampling frame issues for mobile
telephone and web surveys

* New scientific insight on the relationship between nonresponse
rates and nonresponse errors

* Restructured discussion of ethical issues in survey research,
emphasizing the growing research results on privacy, informed
consent, and confidentiality issues

* The latest research findings on effective questionnaire
development techniques

* The addition of 50% more exercises at the end of each chapter,
illustrating basic principles of survey design

* An expanded FAQ chapter that addresses the concerns that
accompany newly established methods

Providing valuable and informative perspectives on the most
modern methods in the field, Survey Methodology, Second
Edition is an ideal book for survey research courses at the
upper-undergraduate and graduate levels. It is also an
indispensable reference for practicing survey methodologists and
any professional who employs survey research methods.

About the author

ROBERT M. GROVES , Ph D, is Professor and Director of the
University of Michigan Survey Research Center and Research
Professor at the Joint Program in Survey Methodology at the
University of Maryland.

FLOYD J. FOWLER, Ph D, is Senior Research Fellow in the
Center for Survey Research at the University of Massachusetts
Boston.

MICK P. COUPER, Ph D, is Research Professor at both the
University of Michigan Survey Research Center and the Joint Program
in Survey Methodology at the University of Maryland.

JAMES M. LEPKOWSKI, Ph D, is Research Professor at the
University of Michigan Survey Research Center, where he is also
Associate Professor in the Department of Biostatistics and Director
of the Joint Program in Survey Methodology.

ELEANOR SINGER, Ph D, is Research Professor Emerita at the
University of Michigan Survey Research Center.

ROGER TOURANGEAU, Ph D, is Research Professor at both the
University of Michigan Survey Research Center and the Joint Program
in Survey Methodology at the University of Maryland.