Robert Rodriguez 
Latino Talent 
Effective Strategies to Recruit, Retain and Develop Hispanic Professionals

Praise for Latino Talent

‘Latino Talent is an invaluable resource for anyone interested in
learning about Hispanic Americans in the workplace and in
leveraging and maximizing their contributions. This unique
book–written by an expert who’s deeply respected in this
field–provides a practical and compelling perspective on why
organizations should continue to invest in developing?this?young
and increasingly influential population segment.’?

–RAYMOND ARROYO, Chief Diversity Officer, Aetna Inc., and
President, ?PRIMER

‘Latino Talent is a must-read for diversity and HR executives who
are responsible for Latino initiatives in their organizations. The
book also provides justification as to why organizations need to
raise the sense of urgency regarding their Latino-related workplace
practices.’

–TIM RICHMOND, Vice President, Talent Acquisition, Abbott
Laboratories

‘Latino Talent includes wonderful insights gleaned from
practitioners in the field. Readers are exposed to corporate best
practices when it comes to Latino talent management initiatives.
The strategies and solutions provided in Latino Talent are proven,
applicable, and deliver results.’

–ISAIAS ZAMARRIPA, Director, Talent Acquisition, General Mills
Corporation

‘America has awakened to the large and growing Latino demographic
in this country and now wants to tap into this fast-growing
consumer base. The best way to make inroads into this demographic
is by building your Latino talent pool so they can create
successful programs that get results. Whether you’re at a Fortune
1000 company, government agency, academic institution, or
not-for-profit organization, you’ll want to read this strategic
approach to building your Latino leadership.’

–ABE TOMAS HUGHES II, CEO, Hispanic Alliance for Career
Enhancement (HACE)

‘Employers interested in maximizing the contributions of Latinos in
the workplace will find Latino Talent to be very useful and
practical. In this book, Dr. Rodriguez has done extensive research
to help companies and employees build bridges for understanding and
inclusion.’

–JULIE FASONE HOLDER, Corporate Vice President, Human
Resources,

The Dow Chemical Company

Table of Content

Preface xi

Acknowledgments xv

Author Biography xvii

Chapter 1 The Business Case for Latino Diversity 1

Chapter 2 Latino Demographics and Terminology 13

Chapter 3 Latino Cultural Aspects 35

Chapter 4 Improving Latino Recruiting Effectiveness 57

Chapter 5 Retaining Latino Employees 101

Chapter 6 Latino Leadership Development 131

Chapter 7 Shaping the Future 161

Chapter 8 From One Latino to Another 179

Appendix Latino Organizations and Publications 191

References 201

Index 209

About the author

ROBERT RODRIGUEZ, PHD, is the Board Chairman of the Hispanic Alliance for Career Enhancement (HACE), a leading national nonprofit dedicated to building Latino careers through leadership and development of Latino students and experienced professionals. He is currently a consultant and a professor at Kaplan University, where he leads the school’s Latino leadership development programs.