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Praise for Mind Over Matter Why Intellectual capital is t He Chief Source of Wealth
‘Ron Baker has written another great book on the thoughts andtheories on intellectual capital.As usual, he has an awesome depthof content, knowledge, and thought. A great read.’
–Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com, and coauthor, The Strategy and Tactics of Pricing and Pricing with Confidence: 10 Ways to Stop Leaving Moneyon the Table
‘At a time when the virtues that made America great–individualism, hard work, and free trade–are openly debated by well-meaningpoliticians, Ron Baker gives us Mind Over Matter. It is a storydetailing the triumph of human spirit, imagination, and creativity.Ron tells us what the ‘knowledge economy’ really means. He gives aprescription for transforming human and intellectual capital intothe foundation for sustainable prosperity. Mind Over Matter is aprovocative book deserving of a thoughtful read. It is a timelessmessage to be treasured for generations.’
–Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc., www.revenueanalytics.com
‘Ron Baker is an absolute master at challenging the ‘physicalfallacy, ‘ e.g., the basis on which we assign value to businesses byfocusing on tangible rather than intangible assets. This bookbuilds on his previous books and helps the reader understand howcritical intellectual capital is to the key to success in thetwenty-first century. Ron pulls from the greatest business thinkersand economists, ?from Drucker to Karl Sveiby as well as currentcompany success stories to fund his rich gold mine of proof. Thebiggest benefit of the book is to change the paradigm of those whoare the passive keepers of the ‘books.’ This is a must-read foranybody who wants to flourish in the age of intellectualcapital.’
–Sheila Kessler, Ph D, President, Competitive Edge, www.Competitive Edge.com
‘This book helps us understand some of the origins and sources thathave led Ron Baker to the many contributions he has made to ourunderstanding of good practice in running professionalbusinesses.’
–David Maister, author and leading consultant to professionalfirmswww.davidmaister.com
‘Reading Ron Baker’s book was the only delightful incident thatrobbed my sleep on the flight to Frankfurt today. It was sheerpleasure–I must have entertained or annoyed fellow passengers withrepeated nodding and several exclamations. Baker has a terrificstyle that captures my mind while he entertains and educates byshowing lines of connection between authors, incidents, andtheories that I have never seen before. He hardly uses the ‘Youhave to do this and that’ approach, which I despise in mostbusiness books. I sum it up in two words: outstanding stuff!’
–Friedrich Blase, Kerma Partners, www.kermapartners.com
‘This is a wonderful read for anyone who wants to explore the powerof constructive thinking. In Mind Over Matter, Ron examines thepower of creative thought over the conventional wisdom that youmust make a tangible product for wealth to be created. The openingchapter sets a wonderful stage for the book, which develops thepower of the new business equation and the underlying theory of thevarious types of intellectual capital. This is a must-read book forevery business leader.’
–Peter Byers, Chartered Accountant, Byers & Co. Ltd, New Zealand
‘Peter Drucker coined the term knowledge worker a half century ago.We are all still only beginning to fully comprehend theimplications. In Mind Over Matter, Ron Baker has switched on abeacon for us to follow. If we have the courage to embrace theconcepts Ron posits, perhaps it will be less than another halfcentury before we begin to reap the rewards as individuals and as asociety.’
–Ed Kless, Senior Director, Partner Development and Recruitment, Sage Software
‘Ron Baker has written another great book on the thoughts andtheories on intellectual capital.As usual, he has an awesome depthof content, knowledge, and thought. A great read.’
–Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com, and coauthor, The Strategy and Tactics of Pricing and Pricing with Confidence: 10 Ways to Stop Leaving Moneyon the Table
‘At a time when the virtues that made America great–individualism, hard work, and free trade–are openly debated by well-meaningpoliticians, Ron Baker gives us Mind Over Matter. It is a storydetailing the triumph of human spirit, imagination, and creativity.Ron tells us what the ‘knowledge economy’ really means. He gives aprescription for transforming human and intellectual capital intothe foundation for sustainable prosperity. Mind Over Matter is aprovocative book deserving of a thoughtful read. It is a timelessmessage to be treasured for generations.’
–Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc., www.revenueanalytics.com
‘Ron Baker is an absolute master at challenging the ‘physicalfallacy, ‘ e.g., the basis on which we assign value to businesses byfocusing on tangible rather than intangible assets. This bookbuilds on his previous books and helps the reader understand howcritical intellectual capital is to the key to success in thetwenty-first century. Ron pulls from the greatest business thinkersand economists, ?from Drucker to Karl Sveiby as well as currentcompany success stories to fund his rich gold mine of proof. Thebiggest benefit of the book is to change the paradigm of those whoare the passive keepers of the ‘books.’ This is a must-read foranybody who wants to flourish in the age of intellectualcapital.’
–Sheila Kessler, Ph D, President, Competitive Edge, www.Competitive Edge.com
‘This book helps us understand some of the origins and sources thathave led Ron Baker to the many contributions he has made to ourunderstanding of good practice in running professionalbusinesses.’
–David Maister, author and leading consultant to professionalfirmswww.davidmaister.com
‘Reading Ron Baker’s book was the only delightful incident thatrobbed my sleep on the flight to Frankfurt today. It was sheerpleasure–I must have entertained or annoyed fellow passengers withrepeated nodding and several exclamations. Baker has a terrificstyle that captures my mind while he entertains and educates byshowing lines of connection between authors, incidents, andtheories that I have never seen before. He hardly uses the ‘Youhave to do this and that’ approach, which I despise in mostbusiness books. I sum it up in two words: outstanding stuff!’
–Friedrich Blase, Kerma Partners, www.kermapartners.com
‘This is a wonderful read for anyone who wants to explore the powerof constructive thinking. In Mind Over Matter, Ron examines thepower of creative thought over the conventional wisdom that youmust make a tangible product for wealth to be created. The openingchapter sets a wonderful stage for the book, which develops thepower of the new business equation and the underlying theory of thevarious types of intellectual capital. This is a must-read book forevery business leader.’
–Peter Byers, Chartered Accountant, Byers & Co. Ltd, New Zealand
‘Peter Drucker coined the term knowledge worker a half century ago.We are all still only beginning to fully comprehend theimplications. In Mind Over Matter, Ron Baker has switched on abeacon for us to follow. If we have the courage to embrace theconcepts Ron posits, perhaps it will be less than another halfcentury before we begin to reap the rewards as individuals and as asociety.’
–Ed Kless, Senior Director, Partner Development and Recruitment, Sage Software
€53.99
Table of Content
Foreword.Preface.
Acknowledgments.
About the Author.
Abou this Book.
1. Mind Over Materialism.
Do Trade Deficits Diminish Wealth?
2. Mind Over Marxism.
Karl Marx, False Prophet.
The Marginalist Revolution.
3. The Economy in Mind.
The Ash Heap of History.
‘Like a Chrysalis’.
4. A Flawed Theory-The Old Business Equation.
The Trhee Types of IC.
Negative Intellectual Capital.
‘Analyzing’ the Predominant Business equation.
5. A Bette r Theory-Teh New Business Equation.
The New Theory.
Cognitive Dissonance.
Where Do Profits Come From?
Summary and Conclusions.
6. The Scarcest Resource of All.
Thomas Soell and Friedrich Hayek on Knowledge.
Information wants to Be Free, Knowledge Isn’t
Sapere Aude!
7. Ideas Have Consequences.
New Growth Theory.
8. The Characteristics of Intellectual Capital.
Knowledge is a Verb.
Defining Intellectual Capital.
9. Human Capitalism.
The More Human the Capital, the Less We Can Measure It.
We Know More Than We Can Tell.
Karl Marx’s Revenge.
10. Knowledge Workers Are Volunteers.
People Have Value, Not Jobs.
Becoming a Lightning Rod for Talent.
11. Developing and Inspiring Knowledge Workers.
The Scientific Management revolution.
What, Exactly, is Productivity?
A Framework for Knowledge Worker Effectiveness.
Far Fewer Knowledge Workers Than We Think?
Sample Knowledge Organizations.
Personality testing and Performance Appraisals.
The Importance of Continuing Education.
What about Work-Life Balance?
Negative Human Capital.
Summary and Conclusions.
12. Structural Capital: If Only We Knew What We
Know.
The Economics of Structural Capital.
Leveraging IC and Creating the World’s Second Largest
Currency.
Knowledge Lessons from the U.S. Army.
Summary and Conclusions.
13. Social Capital: No Man is an Island.
Is There Any Accounting for Tastes?
Leveraging Social Capital.
Customers.
Reputation and Brands.
Referral Sources and Networks.
Suppliers and Vendors.
Shareholders and Other External Stakeholders.
Joint Venture Partners and Alliances.
Industry Associations and Formal Affiliations.
Alumni.
Unions.
Corporate Universities.
Open Source-Mass Collaboration.
Cultural, Moral, and Ethical Capital.
Putting All Your Social Capital Together: The Concierge Service
Model.
Summary and Conclusions.
14. Knowledge versus Beliefs.
Profits Come from Risk and Uncertainty.
Debits Don’t Equal Credits.
Financial Model Reform.
Summary and Conclusions.
15. Purpose.
Vocation: What is Calling You?
Continuously Develop Your Intellectual Capital.
Adventure.
Leaving a Legacy.
Bibliography.
Suggested reading.
Additional resources.
Index.
About the author
Ronald J. Baker, CPA, is the author of The Firm of the Future, Pricing on Purpose, and Measure What Matters to Customers, all from Wiley, and Professional’s Guide to Value Pricing, Sixth Edition. He is founder of Vera Sage Institute, a think tank dedicated to teaching value pricing to professionals around the world. A frequent speaker and consultant to professional knowledge firms on implementing Total Quality Service and Value Pricing, he has been appointed to the AICPA’s Group of One Hundred, a think tank of leaders to address the future of the CPA profession. He was named to Accounting Today’s 2001, 2002, 2003, 2004, 2005, and 2006 Top 100 Most Influential People in the profession.
Language English ● Format PDF ● Pages 368 ● ISBN 9780470198810 ● File size 4.2 MB ● Publisher John Wiley & Sons ● Published 2008 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 2315351 ● Copy protection Adobe DRM
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