Author: Rowan Gibson

BRADEN KELLEY is the founder of Business Strategy Innovation and has been advising companies, including Microsoft, Misys, Millicom International Cellular, Wunder-man, and Home Away.com on how to increase their revenue and cut their costs since 1996. Braden is a thought leader on the topic of continuous innovation and works with clients to create innovative strategies, effective customer marketing, organizational change, and improved organizational performance. He has published more than 400 articles for online publications such as Customer Think and Blogging Innovation. On Twitter, he is an innovation leader with over 6, 000 followers. For more information, visit blogginginnovation.com