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Author: Sean Meehan

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Kamran Kashani (Lead Author and Editor) is Professor of Marketing and Global Strategy at IMD. He teaches topics in marketing, brand building, global strategy and international management. His special interests span across industrial, business-to-business, and consumer marketing. Jean-Pierre Jeannet is Professor of Strategy and Marketing at IMD. His areas of special interest are global business and marketing strategies, and market orientation. Jacques Horovitz is Professor of Service Strategy, Service Marketing and Service Management at IMD. He focuses on how to compete through service and improve customer satisfaction with heavy emphasis on service as a strategy for differentiation, on customer loyalty and on creating a service culture. Seán Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD, Lausanne, Switzerland. His teaching encompasses marketing and corporate strategy. He has designed and/or delivered management development programmes for companies such as Pricewaterhouse Coopers Corporate Finance, COSA, Hilti A.G., Swiss Re and Toyota. Adrian Ryans is a Professor of Marketing at IMD. His areas of interest include marketing strategy and strategic market planning. He has particular expertise in business-to-business marketing and in strategic market planning for companies operating in fast-moving technology-intensive markets. Professor Dominique Turpin is the Dentsu Professor in Japanese Management at IMD, and specializes in marketing and strategy. He is co-director of the Programme for Executive Development (PED), a ten-week programme which brings together high potential upper- and mid-level managers from all over the world in an integrated learning experience to explore the latest management issues. John W. Walsh is Professor of Marketing at IMD. His research interests include the application of economic and econometric models to marketing issues, managerial and consumer decision-making, and competitive marketing strategy.




6 Ebooks by Sean Meehan

Kamran Kashani & Jean-Pierre Jeannet: Beyond Traditional Marketing
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in …
PDF
English
DRM
€40.99
Patrick Barwise & Sean Meehan: Beyond the Familiar
Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the …
EPUB
English
DRM
€20.99
Patrick Barwise & Sean Meehan: Simply Better
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, …
PDF
English
DRM
€31.99
Charlie Dawson & Sean Meehan: The Customer Copernicus
Some companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easy Jet and Sky. They make things easier an …
PDF
DRM
€37.45
Charlie Dawson & Sean Meehan: The Customer Copernicus
Some companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easy Jet and Sky. They make things easier an …
EPUB
DRM
€37.31
Seán Meehan: Venture
VENTURE is a travelogue that traces the journey of two accidental entrepreneurs as they set out to help others experience the world through the universal language of running. Exploring the roads and …
EPUB
English
DRM
€9.49