Following ten years as a marketing practitioner, Susan Baker earned her Ph D in management sciences from Cranfield School of Management where she now specialises in consumer marketing. She founded and directs the New Marketing Research Group, which works together with a consortium of client organizations to understand the impact on marketing of the New Consumer (www.new-marketing.org). She is a frequent keynote speaker at marketing and management conferences and can be contacted at s.l.baker@cranfield.ac.uk.
18 Ebooks by Susan Baker
Susan Baker: New Consumer Marketing
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in …
PDF
English
DRM
€41.99
Susan Baker: Sustainable Development
The promotion of sustainable development opens up the debates surrounding our relationship with the natural world, what constitutes social progress, and the character of development in the present …
PDF
English
DRM
€28.73
Susan Baker & Katarina Eckerberg: In Pursuit of Sustainable Development
The book explores how implementation strategies engage sub-national, regional and local actors in the promotion of sustainable development. Following the obligations incurred at the Rio Earth Summit …
PDF
English
DRM
€87.34
Susan Baker & Kay Milton: Protecting the Periphery
First published in 1994. ln Protecting the Periphery the editors present a series of papers revealing the impact of EU policies on environmental quality in regions at the edge of the European Union a …
EPUB
DRM
€37.46
Susan Baker & Kay Milton: Protecting the Periphery
First published in 1994. ln Protecting the Periphery the editors present a series of papers revealing the impact of EU policies on environmental quality in regions at the edge of the European Union a …
PDF
DRM
€37.56
Susan Baker & Anneke van Doorne-Huiskes: Women and Public Policy
First published in 1999, this volume aims to go beyond this debate is to explore the factors which have contributed to women’s exclusion from rights and full citizenship. Beginning by linking the con …
EPUB
DRM
€39.99
Susan Baker & Anneke van Doorne-Huiskes: Women and Public Policy
First published in 1999, this volume aims to go beyond this debate is to explore the factors which have contributed to women’s exclusion from rights and full citizenship. Beginning by linking the con …
PDF
DRM
€40.02
Susan Baker & Katarina Eckerberg: In Pursuit of Sustainable Development
The book explores how implementation strategies engage sub-national, regional and local actors in the promotion of sustainable development. Following the obligations incurred at the Rio Earth Summit …
EPUB
English
DRM
€48.40
Susan Baker & Katarina Eckerberg: In Pursuit of Sustainable Development
The book explores how implementation strategies engage sub-national, regional and local actors in the promotion of sustainable development. Following the obligations incurred at the Rio Earth Summit …
PDF
English
DRM
€48.31
Susan Baker: Politics of Sustainable Development
The concept of sustainable development was popularised by the 1987 Brundtland Report and became a central theme in the EU’s Fifth Environmental Action Programme. It dominated the Rio Earth Summit and …
EPUB
English
DRM
€43.94
Susan Baker: Politics of Sustainable Development
The concept of sustainable development was popularised by the 1987 Brundtland Report and became a central theme in the EU’s Fifth Environmental Action Programme. It dominated the Rio Earth Summit and …
PDF
English
DRM
€43.82
Susan Baker & Petr Jehlicka: Dilemmas of Transition
This volume explores the impact of democratization and marketization on the environment in East Central Europe. The essays investigate: how the twin processes of change affect the physical …
PDF
DRM
€24.81
Susan Baker & Petr Jehlicka: Dilemmas of Transition
This volume explores the impact of democratization and marketization on the environment in East Central Europe. The essays investigate: how the twin processes of change affect the physical …
EPUB
DRM
€24.93
Susan Baker: Sustainable Development
The current focus on sustainable development opens up debates surrounding our relationship with the natural world, about what constitutes social progress and about the character of development, both …
EPUB
English
DRM
€55.11
Susan Baker: Sustainable Development
The current focus on sustainable development opens up debates surrounding our relationship with the natural world, about what constitutes social progress and about the character of development, both …
PDF
English
DRM
€55.14
Susan Baker & Moira Clark: Business Success Through Service Excellence
The text is aimed at CEOs and all executive management, however the scope of the material will engage the entire organization. The authors identify the key ingredients of service excellence and show …
EPUB
DRM
€58.32
Susan Baker & Moira Clark: Business Success Through Service Excellence
The text is aimed at CEOs and all executive management, however the scope of the material will engage the entire organization. The authors identify the key ingredients of service excellence and show …
PDF
DRM
€58.86
Andreas Duit: State and Environment
Studies of environmental governance that show the relevance of the state’s role in environmental politics and the analytical power of the comparative approach.Many recent studies on environmental …
PDF
English
DRM
€142.40
