RICK CESARI was the first person to use an infomercial to build a national brand name (Juiceman¯®) and then apply the same strategy to launch a number of other products and brands into the stratosphere: The Sonicare Toothbrush, the George Foreman Grill, Oxi Clean, and Orange Glo¯®, as well as Fortune 500 clients Microsoft and Clorox¯®. He is the founder and CEO of Cesari Direct, a full-service direct-response marketing agency that provides production, media buying, interactive, and campaign management services.
RON LYNCH has been the creative mind behind many successful direct-response campaigns including Back Joy¯® Orthotics, the Total Trolley, Light Relief¯®, the Flavor Wave Oven¯®, and more. He has worked with Rick Cesari since 2001 and is currently partner and Creative Director of Cesari Direct. He specializes in strategic category creation, brand creation, and direct media messaging. Learn more at Cesari Direct.com.
11 Ebooks by Tom Kelly
Rick Cesari & Ron Lynch: Buy Now
Learn the secrets of direct response marketing with the man who
created the George Foreman Grill campaign
In today’s highly competitive, global marketplace, businesses
have to do more than just …
PDF
English
DRM
€16.99
Rick Cesari & Ron Lynch: Buy Now
Learn the secrets of direct response marketing with the man who
created the George Foreman Grill campaign
In today’s highly competitive, global marketplace, businesses
have to do more than just …
EPUB
English
DRM
€16.99
Tom Kelly: Cashing In On a Second Home in Mexico: How to Buy, Rent and Profit from Property South of the Border
After nearly a decade of work in Mexico insuring real estate properties to foreign purchasers, the same issues always seem to surface regarding second home acquisitions:’If I buy a house in Mexico, …
EPUB
English
DRM
€10.99
Tom Kelly: Tails from Buggville
Trixie Arrives is the first in a series of childrens books, Tails from Buggville, which chronicles the adventures of a cute and feisty little Jack Russell/Fox Terrier Mix, named Trixie.
Trixie, …
EPUB
English
DRM
€4.49
Tom Kelly: Finn’s Going
Take Finn. He may be the burping champion of the universe. He may be the demon farter of the planetcapable of mind-boggling impressions (a hissing cat, a creaking door in a haunted house, a boiling …
EPUB
English
DRM
€11.34
Tom Kelly & Jane Pattie: Cowboy Spur Maker
Ed Blanchard was best known for making spurs that fit a cowboy’s boots. Yet Blanchard was known to family and friends as a wild, reckless cowboy long before horsemen of the West recognized him as a …
PDF
English
DRM
€16.87
Tom Kelly: Rose
This book is fiction, based on a true story. The story will touch on all your emotions, but overall it is a sad story. A young woman with a bright future stopped in her tracks. An unplanned pregancy …
EPUB
English
DRM
€10.04
Tom Kelly & Mitch Creekmore: Cashing In On a Second Home in Central America: How to Buy, Rent and Profit in the World’s Bargain Zone
Central America is as different as the readers of this book. The region is an absolute paradox. It may be all that you imagine, but surprisingly, it is much more than one could ever embrace. It is …
EPUB
English
DRM
€1.99
Tom Kelly: Moi et Finn
Un ton léger pour une histoire pas vraiment amusante, mais qui permet de relativiser et d’avancer
Tout commence le jour où Danny, dix ans, envoie une brique à trois trous dans la fenêtre d’un vie …
EPUB
French
DRM
€11.27
Grazina Gudaite & Tom Kelly: Exploring Core Competencies in Jungian Psychoanalysis
Presented in five parts, this comprehensive collection offers an in-depth understanding of the core competencies in Jungian psychoanalysis.It is aligned with the main task of analytical training and …
PDF
English
DRM
€35.98
Grazina Gudaite & Tom Kelly: Exploring Core Competencies in Jungian Psychoanalysis
Presented in five parts, this comprehensive collection offers an in-depth understanding of the core competencies in Jungian psychoanalysis.It is aligned with the main task of analytical training and …
EPUB
English
DRM
€36.05
