Tomi T. Ahonen & Joe Barrett 
Services for UMTS 
Creating Killer Applications in 3G

UMTS is not about Technology, it is about Services…

The UMTS or 3G environment is the ultimate convergence of fixed and
mobile, voice and data, content and delivery. The result will be
the largest and most complex communications system that man has
designed. If you want a challenge then this is the industry to be
in.

Services for UMTS (Universal Mobile Telecommunication System) or 3G
(3rd Generation mobile networks) is a book about the near future,
where UMTS allows mobile phones and other devices for
communication, entertainment, personalised services, utility and
fun to be used in new ways. While it is difficult to predict the
potential of UMTS in the future in a precise way, broad categories
and general service ideas are emerging. This book looks at over 200
of these possible applications and provides more detailed scenarios
for over 100 of them. It explores these ideas in depth, with
suggestions on how to create exciting and viable services for a new
world.

This book intends to answer many of the current UMTS service
questions as well as introduce new ideas and concepts to enable
operators to create a winning UMTS services strategy.

* What should the focus of service creation be to ensure early time
to profit in UMTS?

* What are the key market segments that should be addressed with
UMTS services?

* Is there a killer application or applications that will
revolutionise the industry?

* What are the differentiating factors that will separate the
leaders from the UMTS pack?

* 15 aspects of the business analyzed by value chains and business
models

* The 5 M’s of successful UMTS Service Definition

Written for the non-technical reader and with a strong business
focus, Services for UMTS is a ‘must-read’ for anybody wanting to
enter the UMTS environment, make money in it, or to understand it.

Table of Content

Foreword (Hadden).

Acknowledgements (Ahonen and Barrett).

Intro to UMTS services –

The Future Starts Here (Barrett and Ahonen).

Attributes of Services for UMTS –

What Makes for Desirable Services (Ahonen and Barrett).

The 5M’s of UMTS services –

Killer Wanted (Ahonen and Barrett).

Services to Address Movement Needs –

Escaping the Fixed Place (Keskinen et al).

Services to Address Moment Needs –

Expanding the Concept of Time (Keskinen et al).

Services to Address the ‘Me’ Needs –

Extending Me and My Community (Anderson et al).

Services to Address Money Needs –

Expending Financial Resources (Ahonen and Barrett).

Services to Address Machine Needs –

Empowering Gadgets and Devices (Barrett and Ahonen).

Types of UMTS Services –

Categorising the Future (Barrett et al).

Marketing UMTS Services –

Segment, Segment, Segment! (Rastas et al).

Competitiveness in UMTS –

The Winner Takes It All (Barrett et al).

Partnering in UMTS –

When you cannot do all of it alone (Ereth et al).

Business Case for UMTS –

Revenues, Costs and Profitability (Ahonen and Barrett).

Technical Primer to UMTS –

WCDMA Technology for the Layman (Holma and Toskala).

Postscript –

Final Thoughts (Ahonen and Barrett).

Service Vignettes (throughout the book) (Ahonen).

Abbreviations.

Bibliography.

Useful Websites.

Services Index.

About the author

Tomi is an independent consultant on 3G strategy. Previously he set
up and headed Nokia’s Global 3G Business Consultancy department.
Earlier he worked for three operators/carriers in Finland and New
York, creating the world’s first fixed-mobile service bundle, and
setting a world record for challenger operator market share, as
well as participating in telecoms standardization. He started work
as a controller on Wall Street. Tomi holds an MBA from St John’s
University New York.

Joe has been in the telecommunications industry since 1979 when he
joined BT. He has worked in the mobile telecommunications arena
since 1985 where he worked in the emerging European mobile phone
market. He has been with Nokia for over 10 years holding various
positions in sales, marketing and strategic areas for the mobile
infrastructure business. He started his career in the Royal Navy as
a radio engineer and now lives in Finland with his family.