Chen Sheng 
Understand Investors 
A Book Teaches You Equity Investment and Venture Capital

This book is a popular financial reading book that introduces the basic knowledge of equity investment and venture capital. It is a book to introduce equity investment to practitioners in the equity investment industry, founders and managers of startups, people with corporate financing needs, senior university students, and groups interested in equity investment, as well as a reference book for industry practitioners in project selection, analysis and decision-making logic.