Colonel, USAF (Ret) Carla D. Bass 
Write to Influence! 

Write to Influence! Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals, Web Pages, Marketing, and More Powerful writing can change your life! You may be the best candidate for a competitive opportunity-hands down-but if the competition is better at telling a story, you lose. Powerful writing correlates directly to success, personal and professional.Opportunity knocking? Choose Write to Influence! when powerful writing is paramount to your goals. With this book you will: Write to win-Make every word count and every second of the reader’s time play to your advantage Achieve your goals through persuasive communication in legal and many other applications Write a resume that stands out … for the right reasons. Uncomfortable with self-promotion? No problem-twelve tips make job hunting less daunting Compose performance reviews-clear, powerful, compelling-for military and civilian writing Persuade the reader-Tips on strategic thinking will help you assemble hard-hitting facts to make your case Refine your presentation skills. Write and deliver a corporate speech? Learn to give a spot-on power point briefing Maximize your internet promotion-leverage powerful words to do just that Craft professional email-polished, succinct, and effective communication Make the grade (pun intended) with academic essays for high school thru graduate school degrees, e.g., an MBA Improve business writing skills-Avoid the ten most common errors with this correspondence how-to guide Attention employers! Write to Influence! is perfect for your employees! Have you read a paragraph in a report again and again… unable to understand it? Bureaucratic, textual muck is time consuming, frustrating, counterproductive, and the bane of today’s business products. Accurate, clear, and concise writing is the lifeblood for effective operations … in private business, corporations, NGOs, government agencies and the military, in particular. Early Reviews: "Write to Influence! is a gem … Anyone interested in not just adequate but powerful, super-charged writing will appreciate this clear discussion of how to produce effective, attention-grabbing pieces in all kinds of business and real-world scenarios … where standout writing means the difference between success and failure. " -D. Donovan, Senior Reviewer, Midwest Book Review "Write to Influence! is an essential guide for anyone seeking to improve their writing skills and inform or influence others with the written word. I write daily and constantly seek ways to improve my writing skills. Write to Influence will be on my desk to help me on that journey." -Mark Amtower, Managing Partner, Amtower & Company "Carla brilliantly captured in one entertaining, easily read document the nuances of writing that infuse products with clarity, focus, and direction. If effective writing is your goal, put this book in your tool kit!" -Dr. Lani Kass, Senior Vice President, Corporate Strategic Advisor, CACI "This book should be in every professional’s library. I heartily recommend Write to Influence! " -Baba Zipkin, Former Senior Counsel, IBM "Write to Influence! will be my go-to-guide for many years to come … It is now a must-read reference for all of my employees." -Rick Mix, President & CEO, Cleared Solutions Inc. About the author: Carla D. Bass retired as an Air Force colonel after 30 years active duty. Throughout her career, she: Worked directly with general officers, ambassadors, congressional delegations, and foreign dignitaries Wrote hundreds of personnel appraisals, award nominations, and other competitive packages; letters for executive-level signature; and elevator speeches and executive memoranda, much of which was sent to Congress Composed and delivered briefings to individuals for whom five minutes was significant Taught writing to thousands of Air Force members for 15 years – to rave reviews that her techniques work! Write to Influence! is based on the acclaimed class Carla taught to thousands of Air Force personnel for 15 years. Students confirmed time and again that these techniques opened doors and changed their lives.