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Apolinar Garcia
Estrategias empresariales

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En este libro el autor presenta de forma completa y ordenada los principales conceptos asociados a estrategias empresariales. A través de su contenido habla de temas como segmentación, tipos de estrategia, estrategias genéricas, benchmarking, inteligencia de negocios, océano azul y cuadro de mando integral entre otros. De igual forma presenta los conceptos introducidos por importantes autores, tales como: Michael E. Porter, Peter Drucker, Cliff Bowman, David Norton y Robert Kaplan, entre otros. Sin duda alguna, es una excelente recopilación de todos los conceptos de estrategia desarrollados y divulgados en la historia reciente. Este libro incluye las 36 estrategias chinas.

€12.51

Format EPUB ● ISBN 9789585794313 ● Verlag Bilineata Publishing ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 3365904 ● Kopierschutz Adobe DRM

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