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A Brooklyn kid hustles his way to the top of a sports marketingand memorabilia empire
Brandon Steiner went from a kid who sat in the nosebleed seatsat Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companiesin the United States, with an inventory of more than 10, 000collectibles. You Gotta Have Balls details Steiner’smultiple entrepreneurial adventures, where he has both learned andtaught others his fair share of ‚rules.‘ Along the way, hedeveloped some of the most innovative approaches tobusiness–methods that many of today’s companies would be wiseto observe and employ themselves.
You Gotta Have Balls follows Steiner on his pathway tosuccess by demonstrating the business philosophies that allowed himto become the powerful magnate that he is. These idealsinclude:
* First to market is everything
* Ask ‚What Else?‘ when working with clients to enhancerelationships and elicit more business
* Don’t expand just for the sake of expanding; do it in areas andindustries where your passion lies
* How to train employees while they’re in the minor leagues toprepare them for the majors
Learn to clearly identify ways to help others rather than sellto them, to align employees and partners with their strengths, andto discover a path where you’re most likely to succeed.
Brandon Steiner went from a kid who sat in the nosebleed seatsat Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companiesin the United States, with an inventory of more than 10, 000collectibles. You Gotta Have Balls details Steiner’smultiple entrepreneurial adventures, where he has both learned andtaught others his fair share of ‚rules.‘ Along the way, hedeveloped some of the most innovative approaches tobusiness–methods that many of today’s companies would be wiseto observe and employ themselves.
You Gotta Have Balls follows Steiner on his pathway tosuccess by demonstrating the business philosophies that allowed himto become the powerful magnate that he is. These idealsinclude:
* First to market is everything
* Ask ‚What Else?‘ when working with clients to enhancerelationships and elicit more business
* Don’t expand just for the sake of expanding; do it in areas andindustries where your passion lies
* How to train employees while they’re in the minor leagues toprepare them for the majors
Learn to clearly identify ways to help others rather than sellto them, to align employees and partners with their strengths, andto discover a path where you’re most likely to succeed.
€16.99
Inhaltsverzeichnis
ACKNOWLEDGMENTS ixPROLOGUE LAST CALL AT YANKEE STADIUM xi
INTRODUCTION BEING ALL IN xv
Chapter 1 WHAT’S WITH THE WATER IN BROOKLYN? 1
Chapter 2 THE SECRET OF ‚WHAT ELSE?‘ 15
Chapter 3 LIFE, DEATH, AND SODA 23
DEWEY HIGH SCHOOL 23
SYRACUSE 30
Chapter 4 YES OR YES 41
IF IT ISN’T EASY, IT ISN’T POSSIBLE 51
Chapter 5 GETTING THE RAISE, THEN THE JOB 57
Chapter 6 THE ONLY SPORTS BAR IN NEW YORK 71
Chapter 7 WAITING TO BE STRUCK BY LIGHTNING 77
MAKING CONNECTIONS 78
THE ’86 GIANTS 81
MEETING MARA 83
ONE THING LEADS TO ANOTHER 85
ON MY OWN 87
MAKING THE MARKET 90
DREAMING UP APPEARANCES 94
MEDICINE MEN 97
OUR FIRST MAJOR DEAL 102
YOU NEVER KNOW 105
Chapter 8 PLAY THE GAME, NOT THE SCORE 107
RELATIONSHIPS, NOT TRANSACTIONS 111
Chapter 9 TURNING MEMORIES INTO MONEY 115
EXPANDING OUR BUSINESS 115
MY FAVORITE COLLECTIBLE 120
Chapter 10 THE BIG BREAK: YANKEES-STEINER 125
Chapter 11 THE LIGHT IN THE OTHER ROOM 133
Chapter 12 TURNING DIRT INTO DOLLARS 139
Chapter 13 A JEWISH KID MEETS TOUCHDOWN JESUS 143
Chapter 14 THE FINAL DAYS OF YANKEE STADIUM 153
THE FRIEZE 164
THE ORIGINAL BRICKS 166
THE “I WANT TO THANK THE GOOD LORD FOR MAKING ME AYANKEE“ SIGN 168
THE BLACK 168
THE FOUL POLES 170
THE CLUBHOUSE CARPET 170
Chapter 15 NOTHING BUT A DREAMER 171
Chapter 16 SANDLOT WISDOM 175
GET EVERYONE TO BUY IN 176
MAKE SURE INDIVIDUALS KNOW WHAT’S EXPECTED OF THEM 177
IF YOU CAN’T MOTIVATE, INCENTIVIZE 178
MAKE EVERYONE FEEL IMPORTANT 179
CONCLUSION WHAT MAKES YOU TICK? 183
INDEX 189
Über den Autor
BRANDON STEINER is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kindin America. Considered a sports marketing guru, Brandon is apermanent fixture in the media as a regular on ESPN Radio 1050 andas co-host of Yankees-Steiner: Memories of the Game on the YES Network. He is also regularly featured on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook:Leadership Lessons from the World of Sports, Brandon lives in Scarsdale, New York, with his wife, Mara.
Sprache Englisch ● Format PDF ● Seiten 224 ● ISBN 9781118333198 ● Dateigröße 3.0 MB ● Verlag John Wiley & Sons ● Erscheinungsjahr 2012 ● herunterladbar 24 Monate ● Währung EUR ● ID 2531782 ● Kopierschutz Adobe DRM
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