Breaking Big 
The Business Doctors‘ No-nonsense Guide to Achieving Breakthrough Growth for Your Business

An MBA for the SME!

Do you want to take your small business to the next level? Are
you itching to achieve breakthrough success? Then it’s time
to give your business a full health check with the Business
Doctors. The Business Doctors are a network of independent business
advisors who offer their expert advice and guidance to small
business owners and entrepreneurs in every industry sector. In
Breaking Big they will help you assess where your business
is right now and take you through ten strategic steps to get to the
next level.

Breaking Big is:

* Based on the concept of an ‚entrepreneurial bootcamp, ‚ it
provides workouts to wake up small business owners and inspire them
to kick their businesses into high gear

* A unique opportunity for entrepreneurs and SME owners to get
back to basics and take a good look their core values and business
vision

* Grounded in the authors‘ experience of helping hundreds of
small business owners overcome real-life business issues, setbacks,
and potential pitfalls

Inhaltsverzeichnis

About The Business Doctors v

Acknowledgements ix

Introduction: It’s all about YOU! 1

PART ONE: THE RIGHT START 9

1: Time to ditch the business plan? 11

2: It’s the NOW show! 29

3: What makes your company tick? 39

4: What business are you REALLY in? 57

5: Are you ready to break big? 73

PART TWO: KNOW YOUR OPPORTUNITIES 93

6: What’s the big picture? 95

7: Do you REALLY know your market? 111

8: Are you ready to look in the mirror? 129

PART THREE: THE WOW FACTOR 145

9: Are you ready to stand out from the crowd? 147

10: Are you staying out of the killing fields? 165

PART FOUR: MAKE IT HAPPEN! 183

11: How to have great customer conversations 185

12: Pressing the reset button 211

13: What gets measured gets done 227

Praise for Business Doctors 244

Über den Autor

Business Doctors is a national business support franchise, dedicated to helping small and medium-sized businesses achieve their vision. They have developed and helped transform hundreds of companies across a spectrum of industries.
www.businessdoctors.co.uk