Ebook > Geisteswissenschaft > Kunst / Architektur > Innenarchitektur, Design > Christoph Herrmann & Günter Möller: Strategisches Industriegüterdesign (PDF)

Christoph Herrmann & Günter Möller
Strategisches Industriegüterdesign
Innovation und Wachstum durch Gestaltung

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Cover von Christoph Herrmann & Günter Möller: Strategisches Industriegüterdesign (PDF)

Dem Design kommt auch im Industriegüterbereich eine wichtige Bedeutung zu. Denn das Design von Produkten beeinflusst den Umsatz von Industrieunternehmen, beispielsweise über die Qualitätswahrnehmung oder die Markenstärke. Das Buch setzt genau an diesen Herausforderungen an und zeigt Wege für ein neuartiges, strategisch orientiertes Designverständnis in Industrieunternehmen. Dabei werden Methoden, Instrumente und Verfahren vorgestellt, mit denen Praktiker ein strategisches Industriegüterdesign im eigenen Unternehmen umsetzen können.

€56.64

Inhaltsverzeichnis

Wachstumspotenziale f#x00FC;r Industrieg#x00FC;terunternehmen.- Strategisches Industrieg#x00FC;terdesign.- Fallstudien.- Praxisleitfaden.

Sprache Deutsch ● Format PDF ● Seiten 233 ● ISBN 9783642001161 ● Dateigröße 11.6 MB ● Herausgeber Christoph Herrmann & Günter Möller ● Verlag Springer Berlin ● Ort Heidelberg ● Land DE ● Erscheinungsjahr 2009 ● herunterladbar 24 Monate ● Währung EUR ● ID 2170110 ● Kopierschutz Soziales DRM

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