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Clate Mask & Scott Martineau 
Conquer the Chaos 
How to Grow a Successful Small Business Without Going Crazy

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Cover von Clate Mask & Scott Martineau: Conquer the Chaos (ePUB)
Create the business you want without sacrificing the lifestyle
you deserve

The majority of new entrepreneurs (and even those with a little
more experience) are finding themselves trapped, controlled, and
consumed by their own businesses. They are struggling just to keep
their businesses running, let alone actually growing their
companies and experiencing the success they anticipated.

Conquer the Chaos speaks to you as a small business owner
by making sense of the overwhelming demands on your business and
providing a twenty-first century recipe for success with sanity.
With engaging stories, quotes, and examples, Conquer the
Chaos leads you through the six strategies you can incorporate
to bring order to your business today. Find the money, time, and
freedom in entrepreneurship that inspired you in the first
place

* Successfully juggle customers, prospects, management of
employees, marketing, sales, accounting, and more

* Get from just surviving to growing your company and
experiencing success

Conquer the Chaos gives you the no-nonsense, ready-to-go
guide that gets your business exactly where you want it to be.
€14.99
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Inhaltsverzeichnis

Foreword xi

Preface xv

Acknowledgments xxiii

Section I The Quest for Freedom 1

1 The Entrepreneurial Revolution 3

The Path to Revolution 6

The Hierarchy of Freedoms 15

2 Enter, Chaos 23

The Infusionsoft Story 28

Symptoms of Chaos 32

Causes of Chaos 37

3 Grow or Die 45

A Mentality of Growth 48

Why Entrepreneurs Choose Not to Grow 50

Scenario #1: You Don’t Want to Grow Your Business 51

Scenario #2: You’re Relying on Referrals and Repeat Business 52

Scenario #3: You Believe You’ll Just Figure It Out 53

Scenario #4: You Do Everything Yourself–Manually 54

Introducing–The Strategies for Conquering Chaos 56

Section II Mindset Strategies: Achieving Balance 59

4 Emotional Capital 61

Your Emotional Capital Bank Account 64

Making Deposits in Your Emotional Bank Account 67

Spot-Check Your Emotional Capital 78

5 Disciplined Optimism 79

The Three Components of Disciplined Optimism 83

Opportunities to Practice Disciplined Optimism 88

Practical Ways to Cultivate Disciplined Optimism 92

Disciplined Optimism and Passion 94

6 Entrepreneurial Independence 97

The Advice You Get 100

Facing the Challenge of Independence 103

The Benefits of Independence 108

Section III Systems Strategies: Controlling Speed 115

7 Centralize 117

The Need to Centralize 119

Multiple System Chaos 122

The Struggle of Disjointed Systems 123

The Value of the Right System 128

The Process of Centralization 131

8 Follow-Up 137

The Most Neglected Marketing Principle 140

How Lack of Follow-Up Is Creating Chaos 143

Why Follow-Up Breaks Down 146

The Benefits of Follow-Up 149

The Science Behind Effective Follow-Up 151

9 Automate 155

From Manual to Automated 158

What You Can and Should Automate 163

A Story of Automation 169

Section IV Find Your Freedom 173

10 Avoiding the Backslide 175

The Myth of Long, Hard Work 178

Harnessing Your Unbridled Passion 180

The Belief Your Business Will Fail without You 182

11 The Liberated Entrepreneur 185

Climbing the Hierarchy of Freedom 187

Giving Up the Chaos 192

Appendix: Small Business Resources 195

References 197

About the Authors 199

Index 201

Über den Autor

CLATE MASK is the cofounder and CEO of Infusionsoft, the leading provider of Email Marketing 2.0 software for small businesses. Clate loves to help small businesses grow. His passion for entrepreneurship is infectious and obvious from the moment he begins speaking. His dream is to revolutionize small business growth through smart automation.

SCOTT MARTINEAU is the cofounder and VP of Product Management at Infusionsoft. Scott is a serial entrepreneur who can’t imagine ever working a ‚regular job.‘ He is a technologist at heart, driven by his vision: to create an easier way for entrepreneurs to run their small businesses.
Sprache Englisch ● Format EPUB ● Seiten 240 ● ISBN 9780470642313 ● Dateigröße 0.9 MB ● Verlag John Wiley & Sons ● Erscheinungsjahr 2010 ● Ausgabe 1 ● herunterladbar 24 Monate ● Währung EUR ● ID 2321625 ● Kopierschutz Adobe DRM
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