Ebook > Sozialwissenschaft > Wirtschaft > Manfred Bruhn: Marketing (PDF)

Manfred Bruhn
Marketing
Grundlagen fur Studium und Praxis

Support

Adobe DRM

Cover von Manfred Bruhn: Marketing (PDF)

Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. In der 8. Auflage wurde die bewährte Gliederung des Buches beibehalten. Alle Kapitel wurden überarbeitet und auf den neuesten Stand gebracht. Neue Entwicklungen in der Vertriebspolitik und im Online-Marketing wurden integriert.

€22.48

Sprache Deutsch ● Format PDF ● ISBN 9783834990273 ● Verlag Gabler Verlag ● herunterladbar 3 mal ● Währung EUR ● ID 6364944 ● Kopierschutz Adobe DRM

erfordert DRM-fähige Lesetechnologie

Ebooks vom selben Autor / Herausgeber

243.605 Ebooks in dieser Kategorie

Cover von Christopher G. Beehner: System Leadership for Sustainability

Christopher G. Beehner: System Leadership for Sustainability

This book is the first to explore the application of system leadership to promote sustainable solutions for contemporary and future environmental and social problems. The combination of synthesized r …

Cover von Peter A. Stanwick & Sarah D. Stanwick: Corporate Sustainability Leadership

Peter A. Stanwick & Sarah D. Stanwick: Corporate Sustainability Leadership

Corporate sustainability, now regarded as a vitally important topic on the agenda for businesses, has in recent years not only become embedded in postgraduate study, but is now also widely taught at …

Cover von Jan-Erik (University of Tampere, Finland) Johanson & Jarmo (University of Tampere, Finland) Vakkuri: Hybrid Governance, Organisations and Society

Jan-Erik (University of Tampere, Finland) Johanson & Jarmo (University of Tampere, Finland) Vakkuri: Hybrid Governance, Organisations and Society

The era of hybrid governance is here. More and more organizations occupy a position between public and private ownership. And value is created not through business or public interests alone, but thro …

Cover von Jaejin (Northern Illinois University, United States) Hwang & Youngjin (Pitney Bowes, Acadia Ln, Shelton, CT, United States) Yoon: Data Analytics and Visualization in Quality Analysis using Tableau

Jaejin (Northern Illinois University, United States) Hwang & Youngjin (Pitney Bowes, Acadia Ln, Shelton, CT, United States) Yoon: Data Analytics and Visualization in Quality Analysis using Tableau

Data Analytics and Visualization in Quality Analysis using Tableau goes beyond the existing quality statistical analysis. It helps quality practitioners perform effective quality control and analysis …

Cover von Mahya (Amirkabir University of Technology, Tehran, Iran) Hemmati & Mohsen S. (Amirkabir University of Technology, Tehran, Iran) Sajadieh: Influencing Customer Demand

Mahya (Amirkabir University of Technology, Tehran, Iran) Hemmati & Mohsen S. (Amirkabir University of Technology, Tehran, Iran) Sajadieh: Influencing Customer Demand

In today’s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in …

Cover von Michael J. (University of Hartford, USA) Panik: Mathematical Analysis and Optimization for Economists

Michael J. (University of Hartford, USA) Panik: Mathematical Analysis and Optimization for Economists

In Mathematical Analysis and Optimization for Economists, the author aims to introduce students of economics to the power and versatility of traditional as well as contemporary methodologies in mathe …

Cover von Armelle Solelhac: Mountain Resort Marketing and Management

Armelle Solelhac: Mountain Resort Marketing and Management

Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provide …

Cover von Kao-Tai Tsai: Machine Learning for Knowledge Discovery with R

Kao-Tai Tsai: Machine Learning for Knowledge Discovery with R

Machine Learning for Knowledge Discovery with R contains methodologies and examples for statistical modelling, inference, and prediction of data analysis. It includes many recent supervised and unsup …

Cover von James F. (Carnegie Mellon University, Pittsburgh, Pennsylvania, USA) Jordan: Innovation, Commercialization, and Start-Ups in Life Sciences

James F. (Carnegie Mellon University, Pittsburgh, Pennsylvania, USA) Jordan: Innovation, Commercialization, and Start-Ups in Life Sciences

Innovation is a translation of a new method, idea, or product into reality and profit. It is a process of connected steps that accumulates into a brand reputation required for success. Unlike Fortune …

Cover von V. (University of Horticultural Sciences, India) Devappa & Deeba (ICAR-IARI, India) Kamil: Postharvest Handling and Diseases of Horticultural Produce

V. (University of Horticultural Sciences, India) Devappa & Deeba (ICAR-IARI, India) Kamil: Postharvest Handling and Diseases of Horticultural Produce

Postharvest Handling and Diseases of Horticultural Produce describes all the postharvest techniques, handling, pre-cooling, postharvest treatment, edible coating and storage of the horticultural prod …

nächste Seite >>>