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Matthew Toren & Adam Toren 
Small Business, Big Vision 
Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right

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Cover von Matthew Toren & Adam Toren: Small Business, Big Vision (ePUB)
Lessons in applying passion and perseverance from prominent
entrepreneurs

In the world of entrepreneurship, your vision solidifies your
resolve when things get tough, and it reminds you why you went into
business in the first place. Authors, brothers, and serial
entrepreneurs, Matthew and Adam Toren have compiled a wealth of
valuable information on the passionate and pragmatic realities of
starting your own business. They’ve also gathered insights from
some of the world’s most successful entrepreneurs. This book
delivers the information that both established and budding
entrepreneurs need, explains how to implement that information, and
validates each lesson with real-world examples.

Small Business, Big Vision provides inspiration and
practical advice on everything from creating a one-page business
plan to setting up an advisory board, and also delivers a call to
social entrepreneurship and sustainable business practices. This
powerful book:

* Offers instruction in whether and how to seek investors

* Outlines the pros and cons of hiring employees and provides
guidance on how to find the best outsourced workers

* Presents a comprehensive action plan for effective social media
marketing

* Explains how to build an information empire and become an
expert

Small Business, Big Vision proves that with a flexible
mindset, practical skills, and the passion to keep pushing forward,
entrepreneurs can find success, even in today’s ever-changing
business landscape.
€12.99
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Inhaltsverzeichnis

Foreword Gary Whitehill xi

Preface xvii

Acknowledgments xxi

Permissions xxii

Introduction 1

Why You Need This Book and Why You Need a Big Vision 1

Our Story 3

Chapter 1 The Importance of Having BIG Vision 9

Entrepreneurial Profile: Dan Schawbel of Millennial Branding,
LLC 13

Fuel Your Fire with Passion and Perseverance 16

Entrepreneurial Profile: Siamak Taghaddos and David Hauser of
Grasshopper Group 22

Chapter 2 Rethinking Your Business Plan 25

The One-Page Business Plan 29

Entrepreneurial Profile: Brent Oxley of Host Gator.com 35

The Finance-Centered Plan 38

Entrepreneurial Profile: Brock Blake of Funding Universe 46

Chapter 3 Investors Out–Collaborators In! 51

Investors: A Question of Need versus Want 54

Entrepreneurial Profile: Gabriel Shaoolian of Blue Fountain
Media 58

When Your Needs Call for Investors 62

Collaboration Is Key 63

An Advisory Board as a Replacement for Investors 65

Entrepreneurial Profile: Anita Campbell of Small Business Trends
and Biz Sugar.com 69

Chapter 4 Hiring Employees: The Good, the Bad, and the
Alternatives 77

The Magic of Leveraging Your Time 79

The Downside of Hiring Employees 80

Entrepreneurial Profile: Ali Brown of Ali International 83

The Best of Both Worlds 89

How to Find the Best Outsourced Workers 94

Entrepreneurial Profile: Daven Michaels of 123Employee.com
96

Chapter 5 Laser-Sighted Marketing through Social Media 101

The Magic of Social Media Marketing 106

Entrepreneurial Profile: Gary Vaynerchuk of Wine Library TV
108

Four Keys to Social Media Marketing Success 111

Entrepreneurial Profile: Mike Roberts of Spy Fu.com 123

Chapter 6 From Entrepreneur to Icon: Achieving Expert Status
129

Embracing Your Expertise 132

Building Your Information Empire 133

Entrepreneurial Profile: Shama Hyder Kabani of The Marketing Zen
Group 139

Chapter 7 The Socially Responsible Entrepreneur: It’s Not
Always about You 143

Social Entrepreneurship Is True Entrepreneurship 146

Entrepreneurial Profile: Adam Braun of Pencils of Promise
148

Sustainability Is the New Bottom Line 151

Entrepreneurial Profile: Scott Harrison of charity: water
155

Chapter 8 Pulling a 180: The Business Turnaround 159

Flexibility Allows for Transformation 162

Entrepreneurial Profile: Matt Mickiewicz of Site Point and
99designs 167

What to Do Before You Give Up 171

Entrepreneurial Profile: Mike Michalowicz of The Toilet Paper
Entrepreneur 177

Afterword 183

Resources 187

Epigraph Sources 195

Index 197

Über den Autor

MATTHEW TOREN and ADAM TOREN are brothers, serial entrepreneurs, investors, and mentors. For nearly twenty years, they have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company and founded Young Entrepreneur.com, one of the largest online forum communities for entrepreneurs worldwide. The Toren brothers are also the authors of the award-winning book, Kidpreneurs: Young Entrepreneurs with Big Ideas! Visit www.Small Business Big Vision.com.
Sprache Englisch ● Format EPUB ● Seiten 224 ● ISBN 9781118098585 ● Dateigröße 0.6 MB ● Verlag John Wiley & Sons ● Erscheinungsjahr 2011 ● Ausgabe 1 ● herunterladbar 24 Monate ● Währung EUR ● ID 2353266 ● Kopierschutz Adobe DRM
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