Michael E. Gerber & M. Darren Root 
The E-Myth Accountant 
Why Most Accounting Practices Don’t Work and What to Do About It

Distilled small business advice for accounting practices

Many accountants in small and mid-size practices are experts
when it comes to their professional knowledge, but may not have
considered their practice as much from a business perspective.

Michael Gerber’s The E-Myth Accountant fills this void,
giving you powerful advice on everything you need to run your
practice as a successful business, allowing you to achieve your
goals and grow your practice. Featuring Gerber’s signature
easy-to-understand, easy-to-implement style, The E-Myth
Accountant features

* Gerber’s universal appeal as a recognized expert on small
businesses who has coached, taught, and trained over 60, 000 small
businesses

* A recognized and widely respected co-author and leader in the
accounting field

The E-Myth Accountant is the last guide you’ll ever need
to make the difference in building or developing your successful
accounting practice.

Inhaltsverzeichnis

A Word about This Book ix

A Note from M. Darren Root xi

Preface xv

Acknowledgments xix

Introduction xxi

Chapter 1: The Story of Steve and Peggy 1

Chapter 2: This CPA’s Personal Journey 9

Chapter 3: On the Subject of Money 13

Chapter 4: The Pursuit of Money 27

Chapter 5: On the Subject of Planning 35

Chapter 6: The Value of Taking Aim 47

Chapter 7: On the Subject of Management 59

Chapter 8: Management by Design 65

Chapter 9: On the Subject of People 71

Chapter 10: We the People 79

Chapter 11: On the Subject of Associate Accountants 85

Chapter 12: Building a Professional Team 89

Chapter 13: On the Subject of Estimating 95

Chapter 14: The Value of Pricing 99

Chapter 15: On the Subject of Clients 103

Chapter 16: Making It All about the Client 111

Chapter 17: On the Subject of Growth 119

Chapter 18: The Art of Growth 123

Chapter 19: On the Subject of Change 127

Chapter 20: The Next Generation Accounting Firm 137

Chapter 21: On the Subject of Time 143

Chapter 22: Managing Choices, Not Time 149

Chapter 23: On the Subject of Work 155

Chapter 24: Getting to the Real Work 161

Chapter 25: On the Subject of Taking Action 167

Chapter 26: Getting Things Done 175

Afterword 181

Über den Autor

MICHAEL E. GERBER is a small business guru; bestselling author (over 3 million copies combined sales worldwide); the founder and Chairman of Michael E. Gerber Companies–a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy; and the founder of E-Myth Worldwide. E-Myth Worldwide transforms the way small business owners grow
their companies and has evolved into an empire over its history of nearly three decades. Michael Gerber’s passion and genius for understanding entrepreneurs and the workings of small businesses are the crux of his tremendous worldwide appeal and success. For more information, visit www.Michael EGerber.com.

M. DARREN ROOT, CPA, CITP, is CEO of Root & Associates, a nationally recognized speaker, and Executive Editor of the accounting profession’s leading technical trade publication, The CPA Technology Advisor. Darren has also built a world-class organization dedicated to educating accountants on transforming from technicians to savvy business leaders and building Next Generation Accounting Firms¯(TM). Darren’s passion to change the way firms work, combined with twenty-five years of practical experience and technology expertise, has enabled him to emerge as a thought leader and trusted coach to small and mid-sized accounting firms across the country.