Sam Calagione 
Brewing Up a Business 
Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

Updated business wisdom from the founder of Dogfish Head, the
nation’s fastest growing independent craft brewery

Starting with nothing more than a home brewing kit, Sam
Calagione turned his entrepreneurial dream into a foamy reality in
the form of Dogfish Head Craft Brewery, one of America’s best and
fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a
deeper real-world look at entrepreneurship and what it takes to
operate and grow a successful business. In several new chapters, he
discusses Dogfish’s most innovative marketing ideas, including how
social media has become an integral part of the business model and
how other small businesses can use it to catch up with bigger
competitors. Calagione also presents a compelling argument for
choosing to keep his business small and artisanal, despite growing
demand for his products.

* Updated to offer a more complete look at what it takes to keep
a small business booming

* An inspiring story of renegade entrepreneurialism and the
rewards of dreaming big, working hard, and thinking
unconventionally

* Shows how to use social media to reach new customers and grow a
business

For any entrepreneur with a dream, Brewing Up a Business,
Second Edition presents an enlightening, in-depth look at what
it takes to succeed on their own terms.

Inhaltsverzeichnis

Foreword: The Passion of the Individual vii

Preface ix

Introduction xiii

Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1

Chapter 2 BUSINESS FROM THE INSIDE OUT: Self-Discovery,
Inspiration, Passion 21

Chapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Work
and Life 37

Chapter 4 CREATING A BUSINESS OFFERING: Developing Goods and
Services 55

Chapter 5 CRAFTING A BRAND IN A COOKIE-CUTTER WORLD: Embracing
Your Inefficiencies 73

Chapter 6 MARKETING ON A SMALL-BUSINESS BUDGET: Promoting
Your Business with Little or No Money 89

Chapter 7 GOING SOCIAL 119

Chapter 8 PUBLICITY STUNTS (ARE POORLY NAMED) 125

Chapter 9 STALKING THE KILLER APP: Creating Innovation 153

Chapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY
179

Chapter 11 CASH IS KING (WELL, SORT OF) 195

Chapter 12 LEADERSHIP: In Theory and in Practice 213

Chapter 13 EFFECTIVELY MANAGING COWORKERS 231

Chapter 14 WORKING TOWARD IRRELEVANCE 243

Chapter 15 HOME BREW RENDEZVOUS 257

Chapter 16 TO SMALL-BUSINESS SUCCESS 265

Index 271

Über den Autor

SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation’s fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America’s most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel’s new show Brew Masters. He lives in Lewes, Delaware.