This book is for all people in business, although it is particularly targeted at those businesses starting out and/or businesses that are floundering. The book does not assume that you have a business education, rather it draws on the one percenters from the world’s best business courses, authors and authorities and presents them in a straightforward, easy-to-understand way. Most of these business owners fall into one of two camps: they are either super enthusiastic but lack structure and certain skills; or have lost their way and are feeling completely over whelmed.
Throughout these pages, I will take you on a journey, through planning, finance, marketing and managing your risk with the aim of teaching you how to run your business better. Some of the things you read, you may know already – so treat them as a refresher. Others you will wish you had learned earlier.
Book Features:
- Aimed squarely at great business practitioners that are not great at running a business.
- Easy-to-follow, pragmatic and practical, simple, direct and easy to read book that challenges basic assumptions and reminds us why we all go
- into business.
- Extremely relatable with messages told through stories and ancedotes.
- Can pick it up in Melbourne and have it read by the time you get off the plane in Sydney.
- Cheapest business consulting advice you’ll ever get – filled with dozens of 1%ers that are easy to implement and will make a real difference to your business.
- Encourages the reader to think about their business differently and find ways to transform, grow and develop your business, and take both you and your business to the place you dreamed it was going.
Inhaltsverzeichnis
Preface–1
PART 1: In the beginning
1. Reasons to be in business–7
2. Let’s get the excuses out of the way–13
3. Take the step from practitioner to business owner–17
4. How to manage work life and family life–21
PART 2: You have to have a plan
5. The power of planning–29
6. Strategic objectives–41
7. Don’t leave your plan on a piece of paper–47
8. The importance of your operational plan–51
PART 3: Knowing your numbers
9. Knowing what to charge–59
10. Pricing rules for start-ups and entrepreneurs–73
11. Understanding financial information and figures–77
12. Activity ratios–85
13. Liquidity ratios–93
PART 4: Marketing and sales
14. New world marketing–99
15. It’s all about the content–107
16. Social media–115
17. Inbound sales–121
PART 5: Minimising your risk
18. Only fools start a business with borrowed funds–129
19. Smart ways to protect your cash flow–133
20. Making sure you get paid–141
21. How to have a holiday and still be making money–153
PART 6: Essential business resources
22. Starting a business checklist–161
23. Glossary and list of abbreviations–177
24. Useful websites–181
Afterword–187
Further reading–189
Acknowledgments–190
About the author–191
Über den Autor
Stephen Barnes is the Managing Director of a boutique management consulting firm – Byronvale Advisors. A self-described polymath, he advises and consults to CEOs, boards, owners and their leadership teams in organisations from multinational corporates to start-ups and not-for-profits. He helps and shows his clients how to manage their business with a passion and specialty of helping businesses and organisations recover, rebuild and restructure.Stephen’s background is eclectic, which enables him to see the bigger picture and find solutions to complex problems.
Stephen started consulting to start-up businesses in 1991 as a 20 year old. He also built, owned and operated a café at this time to gain a better understanding of the issues facing start-up businesses. Stephen moved into the corporate world working in a range of industries and roles which were largely focused on processes, systems and problem solving. He then moved back to his passion of helping organisations and businesses as a consultant.
He has been a director of many for-profit and not-for-profit organisations.
Outside of work, Stephen juggles the demands of his young family and enjoys ‚Zen time‘ fly fishing when time permit.
Stephen lives in Melbourne, Australia and can be reached at www.byronvaleadvisors.com
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