Ben Tyson 
Social Influence Strategies for Environmental Behavior Change 
Second Edition

The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social influence strategies for changing environmental behaviors. The book is intended to be used as a professional reference by practitioners in governmental and nongovernmental organizations worldwide. The book is also intended to be used as a text by students of environmental science, environmental communication, and environmental education.

About the author

Dr. Tyson has over 30 years academic and applied experience planning, implementing and evaluating education and communication programs/projects. Much of his work deals with agriculture and environmental issues. He is Professor in the Department of Communication at Central Connecticut State University where he teaches courses in strategic public communication, persuasion/social influence, public relations, environmental communication, group/team communication, and research methods. He has worked both multi-year and short-term assignments in east and southern Africa, throughout the West Indies, and in New Zealand.