Beth Hayden 
Pinfluence 
The Complete Guide to Marketing Your Business with Pinterest

How to effectively use Pinterest to market your business,
product, or service

Pinterest, the rapidly growing social networking site that
allows users to post and share images and videos on ‘pinboards’ (a
collection of ‘pins, ‘ usually with a common theme), is
providing businesses and savvy entrepreneurs with a new platform to
market their products and services. And, as with any new platform,
learning what works best and what doesn’t when it comes to
marketing can be a challenge. Pinfluence is a complete guide
to Pinterest marketing that will teach you how to effectively raise
awareness for your brand, product, or service, drive traffic from
Pinterest to your website, and connect with current and potential
customers.

You will learn:

* How to create a powerful Pinterest profile, your Pinterest
brand strategy, set up boards, pin and repin images, and get into
conversations in the Pinterest user interface.

* Pinterest marketing techniques, including great content
creation, how to optimize websites and blogs for pinning, and how
to start growing your followers.

* How to integrate Pinterest with other social media tools
(including Facebook, Twitter, and blogs) and how to track trends
and monitor conversation on Pinterest.

* Advanced Pinterest marketing techniques, including how to grow
your audience, how to use the Pinterest i Phone app, advice for
special types of businesses (B2B companies and nonprofits), and how
to make your pins and boards ‘sticky’ so they capture
public attention and influence people to change their
behavior.

* Pinterest copyright issues

Pinfluence is for anyone who wants to join the likes of
companies like Whole Foods, Gilt, West Elm and others, and harness
the marketing power of Pinterest to grow their business.

Table of Content

Introduction xi

Part One Getting Started

Chapter 1: Why Pinterest? 3

Chapter 2: Where Do You Start? Creating a Powerful Profile 11

Chapter 3: Before You Pin: Who Do You Want to Attract? 23

Chapter 4: The Basics of Pinning: Beautiful Boards and Compelling Pins 35

Chapter 5: Connecting with Pinterest Users: Commenting, Tagging, Liking, and Hashtags 47

Part Two Pinning for Profits

Chapter 6: The Power of Pictures: How to Create Compelling Visual Business Content 57

Chapter 7: Getting Shared: How to Optimize Your Website for Pinners 71

Chapter 8: The Care and Feeding of Pinterest Followers 81

Chapter 9: Twitter, Facebook, and Your Blog: How Pinterest Plays Well with Others 93

Chapter 10: Learning by Watching: Tracking Trends and Monitoring Conversations 105

Part Three Developing Pinfluence

Chapter 11: Expanding Your Reach: How to Use Contests, Discussion Boards, Customer Testimonials, User-Generated Content, and Video Galleries to Get More Followers 119

Chapter 12: Mobile Pinning 135

Chapter 13: Pinterest for Nonprofits, Business-to-Business Companies, and Blog-Based Businesses 147

Chapter 14: The Ethics of Pinterest 161

Conclusion 175

About the Author 177

Acknowledgments 179

Index 181

About the author

BETH HAYDEN is a nationally known speaker and social media expert, and founder of Blogging With Beth. She regularly contributes to the web’s top social media blogs, and her featured post on Pinterest marketing for Copyblogger.com is one of the site’s most shared posts. Beth frequently speaks about blogging, content marketing, and Pinterest at conferences and events across the country.