David Lavinsky 
Start at the End 
How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

Re-focus your business plan and achieve the success your
business deserves

Business owners, and their teams, often lose their way in the
midst of the day-to-day stress of generating sales and profits.
Whether your goal is selling millions of your product, expanding
operations to a new location, or generating more profits, Start
at the End offers a unique approach and action steps for
business owners and entrepreneurs to redevelop your business plan
and achieve ultimate success. You’ll learn how to re-create your
long-term vision and then make continuous progress in achieving
that vision while continuing to hit your short-term goals. Start
at the End offers inspiring stories of other entrepreneurs who
have achieved significant success in this area, as well as
easy-to-follow exercises and next steps.

* Shows how to develop a realistic business and financial model
based on market data

* Explains how to identify and pursue new opportunities, raise
capital, and build growth strategies

Start at the End gives business owners a chance to take a
step back, re-evaluate your business, and redesign your business
plan to achieve the success you dreamed of when you first launched
your company.

Table of Content

Introduction ix

Chapter 1 The End of Your Business 1

Chapter 2 Confirming the Opportunity 15

Chapter 3 Goals and Milestones 27

Chapter 4 Achieving Your Financial Metric Goals 37

Chapter 5 Achieving Your Business Asset Goals 47

Chapter 6 Systematizing Your Business 57

Chapter 7 How to Out-Market Your Market 73

Chapter 8 Securing and Locking Up Your Customers 89

Chapter 9 Developing Your HR Plan 117

Chapter 10 Documenting Your Strategic Plan 133

Chapter 11 How to Progress Even Faster 145

Chapter 12 Becoming a Better Leader 167

Chapter 13 Multiplier Tactics 187

Conclusion 205

Acknowledgments 209

About the Author 213

Index 215

About the author

DAVE LAVINSKY is the cofounder of Growthink, a consultancy that helps entrepreneurs and business owners identify and pursue new opportunities, develop new business plans, raise capital, and build growth strategies. Over the past decade, Growthink has helped thousands of companies develop business plans and achieve massive growth. Personally, Dave has guest lectured at top universities, developed more than 100 business plans, and has written hundreds of articles on entrepreneurship, business planning, and raising capital. He is also a successful serial entrepreneur, having started and exited multiple Internet and product-focused ventures.