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Donna Lichaw
The User’s Journey
Storymapping Products That People Love

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Cover of Donna Lichaw: The User's Journey (ePUB)

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

€41.99

Language English ● Format EPUB ● Pages 160 ● ISBN 9781933820361 ● File size 7.7 MB ● Publisher Rosenfeld Media ● Published 2016 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 5396286 ● Copy protection Adobe DRM

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