This toolbox provides a series of models to help you develop clear, concise content for virtually any presentation challenge you’ll face.
It will save you time. It will improve your effectiveness. And it is constructed on the assumption that the best approach to building any presentation is to develop slides last, not first, in the content development process.
Most people don’t remember the evolution of visual aids, but Power Point was created in 1987 to mimic the horizontal format of 35-mm slides. At the time, 35-mm slides cost anywhere from thirty-five to seventy-five dollars each to produce—i.e. to get from designer to audience.
They were called “speaker support slides” because that’s what they did. They supported the speaker.
Slideware programs like Power Point, Cricket Presents, Keynote, Prezi, Slide Rocket, Haiku Deck and Google Slides were never created as content development tools. When Power Point was conceived, people always finished their content before a single slide was developed.
Yet most people today would never think of preparing a presentation without spending significant time (and probably too much time) at a slideware program.
When slideware is used to develop content, the finished product is often too much information and too many slides. The speaker now supports the slides, instead of the other way around.
The result? The next time you’re at a presentation, look around. Is the audience engaged and leaning in to listen? Or are they disengaged and tuning out to text?
The Presenter’s Toolbox offers an alternative to developing compelling, effective presentations. With it, you now have a choice.
The tools here will help you shape your strategy and develop clear, compelling content. You’ll shift your resources—your time—from spending hours putting slides together to focusing on audience needs and strengthening your strategic focus. And, because you’ll probably use fewer slides during your presentations, you’ll increase the chances of achieving your personal, professional and/or business objectives.
The tools here will help you focus on creating a win for both you and your audience. This is the foundation on which communication excellence is consistently constructed.
And once you become comfortable using the tools in this box, you’ll wonder why you ever developed a presentation any other way.
Table of Content
Content First, Then VisualsAnalyze the Audience
Tool #1: Demographic Analysis Worksheet
Tool #2: Opinion Analysis Worksheet
Understand the Event
Tool #3: Event Analysis Worksheet
Establish Objectives
Tool #4: State Business Objectives
Define the Need to Understand
Tool#5: Define the Need
Determine the Value
Tool #6: The Value
State the Action
Tool #7: Call to Action
Evaluate Success
Tool #8: Presentation Feedback
Structure the Conversation
Tool #9: Blank Presentation Framework
Tool #10: Blank Notes Outline (Five-Minute Presentation)
Tool #11: Blank Presentation Notes (Longer Version)
Delivering Presentations Conversationally’
The Strategic Approach
Content
Visual Aids
About the author
For more than thirty years, Eric Bergman has used these tools to help his clients shape their stories and tell them effectively.Eric became a student of the spoken word in September, 1981. The professor of his presentation skills course at college was a member of a team preparing a presentation for delivery in Baden-Baden, West Germany. The objective of the presentation was to convince the International Olympic Committee that Calgary should host the 1988 Olympic Winter Games.
‘We were given a front-row seat to the process, ‘ Eric says. ‘I’ll never forget waking up to my clock radio to hear that Calgary had been selected to host the games. For me, it was one of those ‘where were you?’ moments.’
He started his communications career as a government public affairs officer in June, 1982, and wrote his first speech for a senior executive less than two months later. ‘It was a retirement speech, so it was fairly low risk, ‘ he says. ‘But, as the first one, it was stressful. I worked on that five minutes for almost five hours.’
He left government in 1985, and has since been self-employed as a communications consultant. He relocated to Toronto in 1987 and, as a significant part of his consultancy for nearly a decade, wrote hundreds of speeches for executives in the private, public and not-for-profit sectors.
In the early 1990s, he shifted his focus to providing presentation skills training during workshops and seminars, and in one-on-one coaching. Over the ensuing years, he has used this toolbox thousands of times to help his clients develop strategic, compelling, effective content for a host of presentation challenges.
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