Erika Andersen 
Leading So People Will Follow 

A unique take on leadership from a popular Forbes blogger and
nationally-known leadership coach

Leading So People Will Follow explores the six leadership
characteristics that inspire followers to fully support their
leaders. Using Erika Andersen’s proven framework, new leaders
and veterans alike have increased their capacity for leading in a
way that creates loyalty, commitment and results. Step by step,
Andersen lays out six key attributes (far-sightedness, passion,
courage, wisdom, generosity, and trustworthiness) and gives leaders
the tools for developing them. This innovative book offers a
practical guide for building the skills to become a truly
‘followable’ leader.

* Filled with examples from forward-thinking organizations such
as Apple, NBC Universal, Union Square Hospitality Group, and MTV
Networks

* Maps out the six attributes of leadership

* Includes a free online Followable Leader assessment

* Author Erika Andersen is one of Forbes’ most popular bloggers
and coaches some of the most successful leaders in America

Using self-assessments, real-world examples, and concrete tools,
Leading So People Will Follow helps build timeless core
skills that work for leaders in any field.

Table of Content

1 The Longing for Good Leaders 1

Our Leader Longing Is Wired In

Cracking the Code

2 Firesides and Folktales 7

Stories Hold the Map

The Six Attributes

Reflecting on Your Leadership

Hearing the Story

3 Farsighted 21

See Possible Futures

Articulate the Vision

Model the Vision

See Past Obstacles

Invite Participation

4 Passionate 49

Commit Honestly

Make a Clear Case Without Dogma

Invite Real Dialogue

Support Your Passion

Remain Committed

5 Courageous 63

Make Tough Choices

Risk Yourself for the Enterprise

Do Personally Difficult Things

Take Responsibility

Admit Mistakes

6 Wise 83

Be Curious–Listen!

Assess Objectively

Learn from Your Experience

See and Share Patterns

Act Based on Your Sense of Right

7 Generous 105

Assume Positive Intent

Share Power

Share What You Know

Freely Give Credit, Praise, and Reward

Provide Necessary Resources for Success

8 Trustworthy 137

Tell the Truth

Do What You Say You Will

Keep Confidences

Speak and Act for the Greater Good

Get Results

9 Friends for the Journey 157

Leading as a Group Endeavor

Wizards, Well-Wishers, and Wild Cards

Finding Your Supporters

10 Your Own Tale 167

Reassess Yourself

Make a Plan

Rely on Your Wizards, Well-Wishers, and Wild Cards

Epilogue 173

Listening and Self-Talk for Leaders: Bonus Section 175

Acknowledgments 187

The Author 189

Index 191

About the author

ERIKA ANDERSEN is founding partner of the consulting firm Proteus International and the author of Growing Great Employees: Turning Ordinary People into Extraordinary Performers and Being Strategic: Plan for Success, Out-Think Your Competitors, Stay Ahead of Change, which she adapted into a public television show, Being Strategic with Erika Andersen. She also blogs at blogs.forbes.com/erikaandersen and at erikaandersen.com.