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Ian Chaston 
Entrepreneurial Management in Small Firms 

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Adobe DRM
Cover of Ian Chaston: Entrepreneurial Management in Small Firms (ePUB)

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.


 


The text:


– Includes a dedicated chapter on social entrepreneurship and family firms


– Explores issues of Ethics and Corporate Social Responsibility


– Packed with supporting ‘real world’ case studies including Apple′s i Pod, Facebook, Starbucks and You Tube to illustrate how entrepreneurial firms succeed.


– Learning features including learning aims, summaries, points for discussion, and further reading.


– Companion website with instructors′ manual and Power Point slides and access to full-text journal articles for students.

€87.99
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Table of Content

Entrepreneurs

Planning

Opportunity Research

Growth, Chasms and Money

Market Assessment

Internal Capability

Strategy and Culture

Entrepreneurial Innovation

Entrepreneurial Promotion

Pricing and Distribution

Family and Social Entrepreneurship

21st Century Entrepreneurs

About the author

Ian Chaston is a Professor at the University of Auckland Business School in New Zealand. His primary role is assisting the further development of the School’s Centre for Innovation and Entrepreneurship. He is also a Visiting Professor at RMIT in Vietnam. Ian is the founder of Netboard (www.netboard.biz) which offers free online training in IT and interpersonal skills to assist students and young job seekers enhance their employability skills. Research interests include entrepreneurship, online marketing and small business management. 
Language English ● Format EPUB ● Pages 272 ● ISBN 9781446242582 ● File size 1.7 MB ● Publisher SAGE Publications ● City London ● Country GB ● Published 2009 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 3664596 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader

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