J. Nauright & K. Schimmel 
The Political Economy of Sport 

Sport studies has become one of the largest and fastest growing international industries. This collection of essays from a range of international contributors analyzes all aspects of the political economy of this industry, including media sports production, urban growth politics and capital accumulation and the economic effects of Olympism.

Table of Content

Preface and Acknowledgements Notes on Contributors Sport and International Political Economy: An Introduction; K.S.Schimmel PART I: TRANSNATIONAL ALLIANCES: MANUFACTURING, MERCHANDISING AND BRAND-NAME MARKETING IN THE SPORT INDUSTRY Playing an Aerial Game: the New Political Economy of Soccer; R.Giulianotti Recapturing Olympic Mystique: The Corporate Invasion of the Classroom; T.Magdalinski , K.S.Schimmel & T.J.L.Chandler PART II: ACTIVE MOMENTS: CAPITALIST PRODUCTION, CULTURAL CHANGE AND PATTERNS OF RESISTANCE Global Struggles, Local Impacts: Rugby League, Ruper Murdoch’s ‘Global Vision’ and Cultural Identities; M.Falcous The Media Sport Cultural Complex: Football and Fan Resistance in Australia; M.G.Phillips , B.Hutchins & B.Stewart Paradoxes of Material Culture: The Political Economy of Surfing; D.Booth PART III: PLACE COMPETITION; SPORT MEGA-EVENTS AND URBAN DEVELOPMENT Selling Places: Hallmark Events and the Reimaging of Sydney and Toronto; C.M.Hall Public Policy, Sports Investments and Regional Development Initiatives in Modern Japan; W.Manzenreiter & J.Horne The ‘Green’ Games Sydney 2000 Played; G.Waitt Conclusion: The Political Economy of Sport in the Twenty-First Century; J.Nauright Index

About the author

DOUGLAS BOOTH Professor of Sport and Leisure Studies, University of Waikato, Hamilton, New Zealand TIMOTHY CHANDLER Professor of Sport Studies in the School of Exercise, Leisure and Sport and Associate Dean for Graduate Studies in the College of Fine and Professional Arts, Kent State University, Ohio, USA MARK FALCOUS Lecturer in Sport and Leisure Studies, School of Physical Education at the University of Otago, Dunedin, New Zealand RICHARD GIULIANOTTI Senior Lecturer in Sociology at the University of Aberdeen, UK C. MICHAEL HALL Professor in the Department of Tourism, University of Otago, Dunedin, New Zealand JOHN HORNE Senior Lecturer, Scottish Centre for Physical Education, Sport and Leisure Studies, University of Edinburgh, UK BRETT HUTCHINS Teaches Sociology and Media Studies at the University of Tasmania, Australia TARA MAGDALINSKI Senior Lecturer in the Faculty of Arts and Social Sciences, University of the Sunshine Coast, Australia WOLFRAM MANZENREITER Teaches Modern Japanese Society at the Institute of East Asian Studies, University of Vienna, Austria MURRAY PHILLIPS Teaches Sport Studies, School of Human Movement Studies, University of Queensland, Australia BOB STEWART Associate Professor of Sport Management, Victoria University in Melbourne, Australia GORDON WAITT Teaches Geography in the School of Earth and Environmental Sciences, University of Wollongong, Australia