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The comprehensive, six-in-one package small businessentrepreneurs can’t afford to be without
With more Canadians considering starting their own smallbusinesses than ever before, there’s never been a greater need fora detailed, comprehensive guide to help budding entrepreneurs getoff the ground. Comprised of six books in one that cover everyaspect of running a business, from developing a business plan tomanaging growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers’ ventures meet with success.
* The ideal resource for the first-time entrepreneur in a marketwhen small businesses are growing fast
* Provides a wealth of management advice based on recent researchthat shows that when small businesses are successful, theyhire
* Includes the financial advice that keeps new businesses fromfolding within their first five years
Offering Canadians everything they need to know about startingtheir own companies within Canada, this six-book compilation isessential reading for anyone looking to make it big in the world ofsmall business.
With more Canadians considering starting their own smallbusinesses than ever before, there’s never been a greater need fora detailed, comprehensive guide to help budding entrepreneurs getoff the ground. Comprised of six books in one that cover everyaspect of running a business, from developing a business plan tomanaging growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers’ ventures meet with success.
* The ideal resource for the first-time entrepreneur in a marketwhen small businesses are growing fast
* Provides a wealth of management advice based on recent researchthat shows that when small businesses are successful, theyhire
* Includes the financial advice that keeps new businesses fromfolding within their first five years
Offering Canadians everything they need to know about startingtheir own companies within Canada, this six-book compilation isessential reading for anyone looking to make it big in the world ofsmall business.
€22.99
Table of Content
Introduction 1Book I: From Start to Finish and Everything in Between 7
Chapter 1: Small Business Essentials 9
Chapter 2: Getting Started 29
Chapter 3: Operating Your Business 57
Chapter 4: Looking to the Future of Your Business 87
Book II: Intellectual Property 121
Chapter 1: Introducing Intellectual Property 123
Chapter 2: Mastering Patents, Trademarks, and Copyrights 137
Chapter 3: Profiting from Intellectual Property 181
Book III: Business Planning 201
Chapter 1: Knowing Where You Want to Go 203
Chapter 2: Describing Your Marketplace 231
Chapter 3: Weighing Your Business’s Prospects 273
Chapter 4: A Sample Business Plan 301
Book IV: Bookkeeping 323
Chapter 1: Basic Bookkeeping: What It Is and Why You Need It 325
Chapter 2: Reporting Results 347
Chapter 3: Computer Options for Your Bookkeeping 373
Book V: Human Resources 381
Chapter 1: The People Picture 383
Chapter 2: Recruiting the Right People 395
Chapter 3: Retention: Critical in Any Business Environment 435
Chapter 4: Monitoring Ongoing Performance 463
Book VI: Marketing 483
Chapter 1: Getting Started in Marketing 485
Chapter 2: Sharpening Your Marketing Focus 509
Chapter 3: Creating and Placing Ads 519
Chapter 4: Reaching Your Market in More Ways 533
Book VII: Online Marketing 549
Chapter 1: Creating an Online Presence for Your Business 551
Chapter 2: Getting Started with Mobile Marketing 563
Chapter 3: Getting Ready to Use SEO and Web Analytics 571
Index 599
About the author
John Aylen has a small business that provides marketing and communications services to businesses, institutional clients and not-for-profit organizations of all sizes. He is a regular guest lecturer at the Dobson Centre for Entrepreneurial Studies at Mc Gill University and has been a judge at the John Molson School of Business International MBA Case Competition for more than 10 years. He is the author of a number of books on small business management and contemporary history. He has written widely on business topics for magazines and newspapers in Canada and has edited books on health care and business strategy as well as works of fiction.
Language English ● Format PDF ● Pages 232 ● ISBN 9781118223871 ● File size 19.1 MB ● Publisher John Wiley & Sons ● Published 2012 ● Downloadable 24 months ● Currency EUR ● ID 2356130 ● Copy protection Adobe DRM
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