Mark Bowden 
Tame the Primitive Brain 
28 Ways in 28 Days to Manage the Most Impulsive Behaviors at Work

A new and simple system to understanding and controlling the
behavior of others

Noted body language, behavior and communication expert Mark
Bowden offers a totally practical, easy-to-read guide to
understanding the impulsive actions of others, along with the best
tools to manage them. A number one anxiety in business is dealing
with problem people. In Tame the Primitive Brain, Mark
Bowden’s fresh approach is the fastest and most effective way to
understand why someone acts towards you the way they do; why you
react to their behavior in the way you do; and most
importantly, what exactly to do about it to achieve the right
outcomes.

* Brings new and fresh perspectives to business readers for
dealing with tricky behaviors

* Explains how to effectively manage those around you at any
level in an organization

* Shares the latest evolutionary behavioral theory,
neuroscientific evidence, and the tried and tested tools and tricks
based on these premises

This simple model of how we humans can and do relate to each
other brings increased depth of understanding and expands your
toolset to better manage yourself and others to achieve
anything.

Table of Content

Acknowledgments ix

Preface xi

Introduction 1

Week One You 9

Day One Shared Instincts 11

Day Two Snap Judgments 22

Day Three Default to the Negative 32

Day Four Best-Fit Thinking 40

Day Five Friend, Enemy, Sexual Partner, or Indifferent 49

Day Six Moods and Emotions 59

Day Seven The Spice of Life 73

Week Two Relationships 85

Day Eight Relationships Are Dyadic 87

Day Nine Opposites Attract 95

Day Ten BFFs 105

Day Eleven Enemies 114

Day Twelve Indifference 125

Day Thirteen Moods Are Contagious 132

Day Fourteen The Four Stages of Relationship 141

Week Three Tribe 151

Day Fifteen We Are Tribal 153

Day Sixteen Tribal Nurture 161

Day Seventeen Hierarchy 168

Day Eighteen Tension 176

Day Nineteen Values 187

Day Twenty Diversity 196

Day Twenty-One Changing Tribes is Expensive 206

Week Four New You 215

Day Twenty-Two Suspend Judgment 217

Day Twenty-Three Be Curious 225

Day Twenty-Four Open Your Heart 235

Day Twenty-Five Give 243

Day Twenty-Six Manage Your Disappointment 250

Day Twenty-Seven Values Trump Rules 257

Day Twenty-Eight Expand Your Tribe 267

Conclusion 275

Further Reading and Resources 278

About the Author 282

Index 283

About the author

MARK BOWDEN is a noted body language expert and creator of TRUTHPLANE¯(TM), a unique training model for anyone whose success depends upon communication that builds strong and trusting relationships. His techniques are used by top executives and organizational and political leaders around the globe, including CEOs of Fortune 500 companies and leaders of G8 powers. A sought-after keynote speaker and trainer, he delivers speeches and seminars worldwide on persuasive and influential verbal and nonverbal communication to stand out, win trust, and profit.

www.truthplane.com