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Foreword

Acknowledgments

Introduction

Introduction

Chapter One: What, Exactly, Is a Reluctant Entrepreneur?

Chapter Two: The First Question You MUST Be Able to Answer

Chapter Three: What It Takes to Be a Successful Reluctant Entrepreneur

Chapter Four: Hatching the New Business: Overcoming Fear and Taking Action

Chapter Five: The Magic Happens When You Hire Superstars

Chapter Six: Mastering the Art of Business Relationships

Chapter Seven: How to Become a Marketing Genius

Chapter Eight: Maintaining Control of Your Growing Business

Chapter Nine: Leadership: Keeping Your Vision Alive

Chapter Ten: Build Your Business Like a Go-Cart

Appendix

About the Author

Index
Intelligent strategies for starting and growing a small businesswith minimal personal financial risk

A comprehensive guide for entrepreneurs from one of the mostsuccessful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fearsand misconceptions that many people have about starting their ownbusinesses, walking prospective owners through the necessarydecisions they need to make before even putting a business plan inplace.

Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some commonillusions entrepreneurs have about their businesses, the book is avital resource for anyone looking to avoid the pitfalls thatthreaten fledgling companies.
* Packed with insights from an entrepreneur who has launched andsold dozens of business, presented in a lively and conversationalstyle
* Some 600, 000 new businesses are launched each year and with anuncertain economy, more and more people are looking for a stream ofincome separate from their 9 to 5 job
* Filled with highly applicable advice that budding andprofessional entrepreneurs can start using immediately

Essential reading for small business owners and both first timeand established entrepreneurs, The Reluctant Entrepreneurpresents the smart strategies on starting and growing a smallbusiness that can make launching your own company a cinch.
Format
PDF-ebook
Language
english 
Pages
192
File Size
3.5 MB
retrievable
24 months after purchase
Copy Protection
Adobe DRM
Publisher
John Wiley & Sons
Edition
Published
Product No.
DG2484355

'The Reluctant Entrepreneur' by Michael Masterson is a digital PDF ebook for direct download to PC, Mac, Notebook, Tablet, iPad, iPhone, Smartphone, eReader - but not for Kindle. A DRM capable reader equipment is required.

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