Paula Wynne 
Pimp My Site 
The DIY Guide to SEO, Search Marketing, Social Media and Online PR

A complete course in do-it-yourself digital marketing in 14
bite-sized lessons

The global recession has sent tens of millions scrambling for
alternative employment opportunities, and a great many of them have
taken the leap into becoming their own bosses. As a result there is
a crying need among small business startups, entrepreneurs, and
independents working on a shoestring for expert guidance on
marketing themselves and their businesses online. Pimp My
Site fills that void. It is a complete, do-it-yourself toolkit
structured as a fourteen-day course. Rather than fry readers’
circuits with a lot of jargon-heavy technical descriptions, Paula
Wynne, a successful publicist, marketer and award-winning online
entrepreneur, takes a show-and-tell approach. Her step-by-step
descriptions are concise and in plain English, and each step is
illustrated with vivid screenshots and illustrations, making the
coverage eminently digestible, even for complete novices. From
keywords and You Tube to search marketing and optimization, Pimp
My Site, offers much for beginners and advanced users
alike.

* Notable experts describe, in their own words, quick, easy
techniques for driving traffic to your site and achieving online
success

* An excellent do-it-yourself resource for complete beginners as
well as experienced users looking to plug a few holes in their
online marketing know-how

* Provides practical coverage of all important trends and
technologies, including optimization, search marketing, social
media, You Tube, keywords, email marketing, and more

Table of Content

Acknowledgements ix

Foreword xi

Introduction xv

Day 1: Digital Marketing 1

Day 2: Keywords 19

Day 3: Keyword Tools 37

Day 4: SEO 49

Day 5: Marketing Tools 69

Day 6: Online Marketing 93

Day 7: Video Marketing 107

Day 8: Social Networking 119

Day 9: Social Media Tools 129

Day 10: PR 151

Day 11: PR Tools 167

Day 12: Email Marketing 193

Day 13: Email Marketing Tools 203

Day 14: The End of the Beginning 219

Jargon Buster 227

Useful Resources 231

About the Expert Panel 241

About Paula Wynne 249

More Praise for Pimp My Site 251

Index 253

About the author

After a career as a publicist and marketer, Paula Wynne is now an award-winning online entrepreneur, women’s ambassador, speaker and author.
Paula Wynne is co-founder of Remote Employment, a specialist job board dedicated to remote and home working, and the organiser of the Remote Worker Awards, in association with BT.
Remote Employment currently has 40, 000 members all of whom run a micro or small business from home. She aims to help others work flexibly, as she has needed to do, and Remote Employment is her and her partner’s vision for bringing a better quality work life to working parents across the UK. Paula is also the organizer of the unique and popular Remote Worker Awards and is a SEEDA Women’s Enterprise Ambassador.
Paula is currently developing a new portal for the home business community – i Hubbub, where she plans to create the largest database of global home workers and home based businesses as well as virtual contractors and freelance consultants who work from home.?Paula is the author of Creating a Successful Website.