Rob Basso & Adina Genn 
The Everyday Entrepreneur 

A primer for pursuing entrepreneurial ambitions and achieving
success

Filled with strategies and powerful anecdotes about defining and
setting goals and pushing for entrepreneurial success, The
Everyday Entrepreneur reveals how readers can apply the
ambitions of a go-getter in their own lives, position themselves
ahead of the pack, examine how to calculate risk, and understand
the mindset necessary to venture forward on their own.

Unlike other books on the market, The Everyday
Entrepreneur looks at tangible strategies for business owners
to build wealth and financial freedom at any age and inspires those
who think they may not have what it takes to get out and put plans
into action.

* Filled with valuable lessons about driving business growth and
honing your entrepreneurial instincts to the fullest

* Includes thoughtful interviews of successful individuals from
diverse backgrounds

The Everyday Entrepreneur imparts meaningful stories and
offers a guide to find your own success.

Table of Content

Foreword Jeff Hoffman ix

Acknowledgments xiii

Introduction 1

1 Lemonade Stands Are Just Too Static 5

2 Take the Blinders Off 21

3 Image and Reputation Matter 39

4 Is That a Leprechaun in Your Pocket, or Are You Just Happy to
See Me? 53

5 Foster Bold Dreams, Bolder Actions 69

6 Humble Beginnings 87

7 Diving without a Shark Cage 103

8 Fun with Risks 119

9 The Corporate Game 133

Entrepreneurial Insights 151

Afterword 159

About the Author 161

Index 163

About the author

Rob Basso is an everyday entrepreneur with a mission and a passion to help small businesses navigate their way to success. A recognized business leader and sought-after speaker, he has built a reputation as a successful entrepreneur who is committed to helping others achieve their entrepreneurial dream. His list of achievements includes: founder of Advantage Payroll Services, founding investor in Empire National Bank, co-creator of the Busy Fit DVD, and creator of Basso On Business.com, a destination for business owners to get tools, strategies, and real-world information vital to success. Rob also hosts a web program that features innovative entrepreneurs and businesses, where each episode includes Working Lunch With Rob, a supportive and motivating forum for small businesses.