Stefan Korn 
Successful Online Start-Ups For Dummies, Australia and New Zeal 

The how-to guide to starting, funding, running, and exiting a
successful online business in less than three months

Getting a thriving online enterprise up and running takes more
than just a good idea. It involves building a website, developing
it into a viable business, maintaining cash flow, hiring a staff,
and much more. The task can seem daunting, but Successful Online
Start-Ups For Dummies is here to help, showing prospective
entrepreneurs how to develop a sound business plan, set up a proper
company structure, and attract investment/funding in less than
three months.

Many entrepreneurs have a great idea and the technical know-how
to get a website up and running, but forget that it’s a business
that requires capital, management and continual growth.
Successful Online Start-Ups For Dummies teaches new
start-ups how to get ‘investment ready’ and attract the right
backers in a very competitive market, giving readers the specific
know-how to keep their business running–or how to turn it
over quickly and profitably so they can move onto their next
start-up or retire.

* Gives budding entrepreneurs everything they need to build and
sell a profitable online business

* Topics covered include ‘bootstrapping, ‘ common mistakes and
missed opportunities at every step of the start-up business cycle,
achieving rapid but sustainable growth, attracting the attention of
investors and mentors, market validation, and much more

* Includes content specially tailored for readers in Australia
and New Zealand, including details on all the major incubator
events and start-up workshops in both countries

A great idea isn’t enough to achieve real business success,
making Successful Online Start-Ups For Dummies the potential
difference between personal financial disaster and a comfortable
early retirement.

Table of Content

Introduction 1

Part I: Following Your Dream 7

Chapter 1: Understanding the Start-Up Journey 9

Chapter 2: Starting as You Mean to Go On 35

Part II: Getting Your Start-Up Started 67

Chapter 3: Setting Up Shop: Products, Paperwork and More 69

Chapter 4: Launching Your Start-Up: The Early Days 99

Chapter 5: Gaining Traction: Ramping Up Your Start-Up 121

Part III: Growing Up 139

Chapter 6: Recognising Your Limits 141

Chapter 7: Growing Strategically 167

Part IV: Chasing the Pot of Gold: The Reason Your Start-Up Exists 195

Chapter 8: Starting to Make Money: The Post-Profit Stage 197

Chapter 9: Achieving Your Start-Up Vision and Cashing Out 215

Part V: The Part of Tens 235

Chapter 10: Ten (Plus One!) Mistakes That Cause Start-Ups to Fail 237

Chapter 11: Ten Ways to Boost Your Start-Up Resources 245

Chapter 12: Ten Things Investors Look for in Your Start-Up 253

Appendix A: Finding Support for Your Start-Up 259

Appendix B: Templates 263

Glossary 275

Index 279

About the author

Stefan Korn is an internet entrepreneur and co-founder of
Web Fund–a successful private investment firm for online
start-ups. Web Fund runs an accelerator program that trains web
entrepreneurs and helps them get their start-ups in the best
position to pitch to investors within three months.