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Todd Alexander 
The New ebay 
The Official Guide to Buying, Selling, Running a Profitable Business

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The only comprehensive, official guide to buying and earning
money on e Bay Australia

Written by an e Bay insider with more than ten years of
experience with the company, The New e Bay guides you through
the very basics to the more complicated–from a brief history
of e Bay itself to simple site navigation to every complexity of
buying and selling. Whether you just want to earn a few dollars on
the side or turn your hobby into a full-time business, this book
explains it all.

Written in clear, user-friendly language backed by simple
step-by-step instructions and helpful screen grabs from the site,
the book covers everything first-timers need to know and all the
secrets experienced sellers wish they knew.

* The first complete official guide for e Bay Australia written by
a company insider

* Covers such topics as finding items and bidding on them,
pricing and listing items for sale, accepting payments, tracking
sales, logistics, customer service, and more

Perfect for every e Bay user, from part-timers to serious sellers
who want to build a profitable business, The New e Bay is the
ideal guide for anyone who wants to get the most out of the world’s
most popular shopping and selling site.
€11.99
payment methods

Table of Content

About the author vii

Acknowledgements ix

Introduction xi

Part I : Getting started 1

1 e Bay basics 3

Part II : Finding and buying products 19

2 Searching for products 21

3 The search results page 31

4 Browsing for products 37

5 The View item page 41

6 Bidding on and buying products 51

7 Paying for an item 59

8 Keeping track of purchases in My e Bay 69

9 Troubleshooting purchases 75

Buying TOP 10 79

Part III : Selling a product (Basic selling) 81

10 An introduction to selling 83

11 Registering as an e Bay seller 85

12 Listing an item for sale 87

13 Keeping track of listings using My e Bay 111

14 Accepting payments 119

15 Postage and handling tips 123

16 Customer service 127

17 e Bay’s selling fees 129

18 Troubleshooting for e Bay sellers 131

Basic selling TOP 10 134

Part IV : Planning your pro table e Bay business (Advanced
selling part I) 135

19 The foundations of a profi table business 139

20 Researching products, competitors and customers 143

21 Sourcing products to sell 147

22 Budgeting for profi t 153

23 Setting up your business operations 157

24 Your e Bay brand 163

25 Listing your products and managing inventory 167

26 Best match — visibility in e Bay search 191

27 Opening a store and marketing options 197

28 e Bay and Pay Pal fees 209

Planning a business TOP 10 216

Part V : Running a successful e Bay business (Advanced selling
part II) 219

29 Managing sales and customers 221

30 Accepting and tracking payments 237

31 Shipping and packaging 243

32 Reporting 253

33 Troubleshooting for e Bay businesses 257

Running a business TOP 10 261

Conclusion 263

Appendix: Creating a complete business plan 265

Index 273

About the author

Todd Alexander has been working for e Bay for over 10
years and is currently the Director of Onsite Search. Through his
workshops and his best-selling pocket guides, he has trained tens
of thousands of people throughout the Asia-Pacific region to
get the most out of e Bay.
Language English ● Format PDF ● Pages 336 ● ISBN 9781118588550 ● File size 58.8 MB ● Publisher John Wiley & Sons ● Published 2013 ● Downloadable 24 months ● Currency EUR ● ID 2664697 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader

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