Trevor Young 
microDomination 
How to leverage social media and content marketing to build a mini-business empire around your personal brand

How to harness your passion, develop your platform, and build a
community of fans to sustain your micro-business

If you dream of launching your own business, but aren’t sure
what that business should be, micro Domination has the
answer. This new book from entrepreneur and communications guru
Trevor Young, shows you how to tap into your particular area of
expertise and build a small business around what you know and love.
No matter what particular subject you’re knowledgeable in, from dog
training to cooking to financial planning, micro Domination
shows you how to build a brand around yourself and turn that brand
and expertise into profits even from the comfort of your own
home.

In the first part of the book, Young uses real-life examples to
introduce you to the businesspeople–or ‘micro
mavens’–who are living their dreams and earning money doing
what they love. The second part of the book reveals the
nuts-and-bolts strategies and tactics you can use to emulate their
success and achieve your goal of ‘microdominating.’

* Includes inspirational case studies and practical advice on
starting a micro-business based on your talent or expertise

* Features actionable guidance on using content marketing and
social media to grow your brand and business

* Written by a leading thinker in the fields of public relations,
marketing, and communications

If you’re stuck in a dead-end job or just dream of turning your
hobby into a business, micro Domination gives you a proven
plan for turning your passion into prosperity.

Table of Content

About the author ix

Introduction xiii

Part 1: Introducing the micro maven 1

1 From small-time personal profile to global microbrand 3

2 Meet the micro mavens 11

Part II: Exploring the micro maven 23

3 Micro mavens: the sum of many parts 25

4 The seven powerful characteristics of micro mavens 37

Part III: Becoming a micro maven 67

5 Introducing the micro maven blueprint 69

6 Develop a platform 81

7 Build your brand 107

8 Grow your business 141

9 Live your dream 181

Part V: The micro maven in action 189

10 Profile of five micro mavens 191

11 Starting your micro maven journey 211

Index 213

About the author

Trevor Young is a PR and social media specialist and
keynote speaker with a solid track record working with major
blue-chip brands, start-ups and fast-growth companies. In 2011, his
blog PR Warrior was named by Smart Company.com.au as one of the 25
Best Business Blogs in Australia. Visit www.trevoryoung.me or
follow on Twitter @trevoryoung.