William A. Cohen 
Entrepreneur and Small Business Problem Solver 

A new, revised edition of the classic guide for
entrepreneurs

For more than a decade, The Entrepreneur and Small
Business Problem Solver has been the go-to resource for
budding entrepreneurs and small business owners alike. Now in its
Third Edition, this classic has been revised and updated to meet
the needs of the modern reader in today’s fast-paced business
environment. Covering everything from getting a start-up loan to
introducing a new product, this comprehensive guide shows you how
to deal with the common problems every small business faces-without
hiring expensive outside help.

This handy guide is packed with the kind of essential,
down-to-earth advice everyone running a small business
needs-whether you need help with your business plan or collecting a
small debt. This new Third Edition features new information on tax
law changes, technological advances, and changes in government
services, and includes an entirely new chapter on Internet
marketing and e-commerce. Focused on practicality, the book also
features downloadable, chapter-ending worksheets that will help you
retain what you learned and implement it correctly. A truly unique
source for sound business guidance, The Entrepreneur and
Small Business Problem Solver, Third Edition is an
invaluable reference that every business owner needs.

Inside, you’ll find world-class guidance on these topics and
more:

* How and where to find start-up capital

* Insuring your business

* Extending credit and collecting debts

* Financial record-keeping

* Carrying out marketing research

* Pricing products and services

* Marketing and advertising your business

* Doing business and marketing online

* Recruiting and managing employees

* Protecting your business and avoiding rip-offs

Table of Content

Chapter 1: So You Want to Go into Business for Yourself.

SECTION I: FINANCIAL PROBLEM SOLVING.

Chapter 2: What You Need to Know about the Legal Aspects of
Going into Business.

Chapter 3: Sources of Capital and How to Get a Loan.

Chapter 4: Business Insurance–What You Need and What You
Do Not Need.

Chapter 5: Financial Management.

Chapter 6: Credit in Today’s Economy: When to Give Credit
and How to Collect Money Owed You.

Chapter 7: Record Keeping Is Vital–What Records You Need
and How to Keep Records Easily.

Chapter 8: Doing Marketing Research: Easily, Quickly, and
Profitably.

SECTION II: MARKETING PROBLEM SOLVING.

Chapter 9: How to Find and Introduce a New Product or
Service.

Chapter 10: How to Price Your Products and Services for Maximum
Prof its.

Chapter 11: How to Build Your Business with Advertising and
Publicity.

Chapter 12: How to Sell and Build Your Own Sales
Organization.

Chapter 13: How to Make Money with Trade Shows.

Chapter 14: Making Money with E-Commerce.

Chapter 15: How to Develop a Marketing/Business Plan.

SECTION III: MANANAGEMENT PROBLEM SOLVING.

Chapter 16: Protecting Your Ideas.

Chapter 17: How to Recruit and Hire New Employees.

Chapter 18: How to Manage Your Most Valuable Resource:
People.

Chapter 19: How to Avoid Getting Ripped Off.

Chapter 20: How to Use the Computer and Advanced Technologies to
Stay Ahead of the Competition.

APPENDIX: Useful Internet Sites for Entrepreneurs and Small
Businesses.

INDEX.

About the author

William A. Cohen, Ph D, is President of The Institute of Leader Arts and can be reached at www.stuffofheroes.com. He also holds an appointment as Professor of Business Administration at Touro University International, a fully accredited Internet university, and was formerly president of California American University and director of the Small Business Institute at California State University, Los Angeles. He is the author of fifty-two books translated into seventeen languages including the Wiley titles The Marketing Plan and Building a Mail Order Business.