Ekonomi

This significant and timely book critically discusses the effects of emerging trends and shifting dynamics on the tourism and hospitality industry at local, regional, national, and international …

This book bridges the gap between academic and professional field pertaining to design of industrial reinforced cement concrete and steel structures. It covers pertinent topics on contracts, specific …

This textbook provides comprehensive and in-depth explanations of all topics related to spatial analysis and spatiotemporal simulation, including how spatial data are acquired, represented digitally, …

Exploring the relationship and interaction between economic interests and normative non-trade values, this book argues that the emergence and development of non-trade values is based on a complex dia …

First Published in 1988, Richard Dien Winfield’s The Just Economy investigates what the economy should be, undertaking a normative inquiry ignored by contemporary economists. Drawing upon Hegel’s …

In recent decades, the intensification of unpredictable events including the Covid-19 outbreak, Brexit, trade warfare, religion-inspired terrorism and civil wars, and climate change has resulted in s …

Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and capabili …

Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that busin …

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of …

This book guides process-industry professionals from the implementation of the basic foundations of Continuous Improvement (CI) through to an organization where CI is a way of life and a defining …