Joyce Yee & Emma Jefferies 
Design Transitions 
Inspiring Stories. Global Viewpoints. How Design is Changing.

Discover where design practice is today – and where it will take us in the future. Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics. Our journey has taken us across the globe in search of the most innovative design practitioners, and their answers to the question How are design practices changing? From small practices to vast corporations, the renowned to the lesser known: these are the stories of people working at the fringes of the traditional disciplines of design. They have opened up their design worlds to reveal the methods, tools and thinking behind their inspirational work. Some of the organizations and individuals featured includes: Droog, BERG, Fjord, thinkpublic, Future Gov, Hakuhodo Innovation Lab, Design Thinkers Group, INSITUM, Optimal Usability, frog Asia, Ziba, Banny Banerjee, Ezio Manzini, Carlos Teixeira and Adam Greenfield. Design Transitions is divided into three sections: Section I: Changing Practices features 25 stories from design practices in a range of disciplines. Section II: New Territories features five organizations introducing and embedding design approaches into their core practice and operations. Section III: Viewpoints features 12 interviews with leading design academics, offering additional insights and a critical perspective on the key themes that have emerged from our case studies and interviews.

Tentang Penulis

LAUREN TAN, Ph D has worked as a designer in various capacities in graphic design, management consulting, service design and social design. She has more recently been involved in building design capabilities for innovation in not-for-profit organizations and in government. Lauren holds a Bachelor of Design Honours degree from the University of Technology Sydney and a Master of Business degree from the University of Sydney, Australia. In 2012 Lauren was awarded a Ph D in Design from Northumbria University, UK. Her research investigated the Design Council’s Dott 07 (Designs of the Time 2007) design programme looking at the changing role of the designer. Design Transitions continues Lauren’s passion for observing, writing and sharing innovative uses of design in our complex world.